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3 Proven Tactics For Increasing Your Blog Traffic With Graphics

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There’s a reason BuzzFeed uses the same format for its posts over and over again: It works.

Images and GIFs flood its site because readers like to be entertained — and graphics are the ultimate entertainer. With so many distractions around, you need to be able to keep your readers interested.

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Of the two examples below, which is more appealing to you?

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Probably the one on the right — the graphic with vibrant colors grabs your attention. And when when you grab viewers’ attention, content consumption skyrockets. Content with relevant images gets 94% more views than content without relevant images.

A Few Practical Tips On Using Blog Graphics

Images can come in BuzzFeed fashion (one after another) or singularly. If choosing a single image for your blog, make it pop — select an odd angled shot, use it as a concept illustration, overlay it with text, etc. Readers would prefer to see the first image of beer or the second.

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They can come in color or black and white. Though research shows colored visuals increase viewers' desire to read content by 80%, black and white photography still has its place. Either way, choose images that capture the eye, like these:

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Finally, graphics can be fun or informational. Infographics often play both roles and, bonus,
they see 3 times as many likes and shares on social media than other any other type of content.

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The takeaway: Graphics encourage people to read your blog. And isn’t that the primary goal?

 

 

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