As a modern business owner, you no longer have to just worry about “running your business.” You have to worry about successfully marketing it, too!
To grow your business and position it for the future, you must delight your customers online. And there’s no better time to do that than NOW.
But that’s the thing. You know you need to create a strategic marketing plan, but where do you start? Search has changed, and so have your customers’ buying habits and expectations. So how are you supposed to keep up with ever-evolving technology and trends? How are you supposed to gain an edge over your competition?
Did you know consumers start their research online before buying online and in-store? With tools like voice search, Instagram ads, AI, and smart speakers, shopping — and researching — have never been easier.
Ask yourself this, “How easily can people find your product or service?” And more importantly, “How easily can people purchase your product or service?”
In a world where nearly 80% of U.S. consumers purchase goods online, you can’t afford to be left behind. In 2017, an estimated 1.66 billion people purchased products and services online. That number is expected to swell to more than 2.14 billion in 2021.
New trends and technologies will continue to emerge, and as a result, the way your customers search for solutions will, too. We know you want to stay on top of it all, but you’re probably wondering, “Which marketing channels should I focus my attention on?” and “What strategies should I put in place?”
That’s why we’ve created this FREE marketing guide, for leaders like you who feel overwhelmed by the state of marketing and confused as to how to reach today’s savvy, sophisticated consumers.
These five effective and measurable marketing tools will help ensure your business connects with customers and guides them through their buyer’s journey, so your business can succeed in 2019 and beyond.