With every new year, change is eminent. And marketing, technology, and SEO are no exception to the rule.
Unfortunately with marketing trends, they all have an expiration date, and it’s up to us to toss old trends before our brand is left behind to curdle.
The good news is, content marketing is here to stay.
According to Forbes, 2018 is actually the best year to invest in content marketing. You’ll just need to tweak your strategy for the next year. But you’re use to that by now, aren’t you?
However, with so many changes, how are you expected to keep up with it all? Luckily, we’ve done the hard work for you and found some of the most compelling content marketing stats and trends to look out for in 2018.
By discarding ineffective marketing strategies from 2017, you will make room for strategies that capture qualified leads, drive engagement, increase brand awareness, and most of all, grow your business.