You have the drive, location, and business sense to make your independent or small self storage facility a success; however, you are outdone when it comes to the technological edge that national self storage chains enjoy when it comes to attracting new customers. When doing battle with corporate self storage giants, you might as well put your independent storage business into storage because the likelihood those customers will find you is unlikely unless you make it easy for them.
You can make it easy for them though. It’s impossible to stress how important it is to have a mobile or iPad friendly website for your self storage facility.
The Power of Mobility
Whether it’s looking for the trendiest restaurant and reserving a table online or trying to locate a business address on the road, you use your mobile devices with a frequency that is only noticeable when you don’t have access to your technological crutch. You are not alone. More than 270 million Americans own a mobile device, and three-quarters of those people use their mobile device for shopping.
Indeed, mobile devices, such as Smartphones and iPads, are revolutionizing the way people shop. Businesses that don’t cater to this new impulse will quickly find themselves with a declining customer base. Nearly half, or 46%, of all mobile users indicate that they wouldn't return to a site that's not mobile-friendly. As mobile devices will likely exceed computers as the preferred way to browse the internet within the next few years, savvy business owners can only expect these trends to continue to accelerate.
The Power of Mobile Optimization
To grab your share of this consumer market for your independent self storage facility means you need to properly optimize your website to ensure a seamless interaction between you and your mobile reliant future customers.
Make it easy for customers to find you. Get your local listings / local search directories in order and optimized. Optimizing mobile apps and sites that mobile users often use, such as Yelp, Yellow Pages and FourSquare, can prove very valuable to your self storage business.
Go Mobile!
When it’s time to get serious about optimizing your online presence, consider contacting an internet marketing agency to maximize your optimization options. With internet marketing, you can level the playing field with the self storage giants. If you want to compete, you need to seriously consider making your self storage website mobile-friendly and get your local listings optimized. 94% of smartphone owners look for local information on their phones. Think about this: Potential renters will likely want to pay their storage bill online or rent a unit online. If they can’t easily and quickly do that on their phone on the go, you could lose prospective customers.
Questions and Final Thoughts?
Is your self storage website currently mobile friendly? What are you doing to attract mobile users?
