Blogging doesn’t always feel effective.
And can be a pain. It takes several hours to gather up the research and info to put a blog together, or to organize your thoughts.
But does this sound familiar: You spend hours putting the perfect blog together. You gather the research. You create the graphics. You make it about as close to perfect as it can possibly be. And then you sit back and wait for clicks. And wait. And wait.
Two months later, your blog has one click. And it was you.
One of the reasons your blog might not get clicked is because you don’t post consistently on a regular basis. Blogging every month or week or even day can seem like an unnecessary amount of work. Especially if you can count your subscribers on your left hand.
But it’s important to post on a schedule, both to build your site’s searchability and to provide useful content to your readers on intervals they can expect.
This brings up another question: Exactly how often should you post blogs?
How Often Should Your Business Post Blogs?
The more you blog, the better traffic your site will get. That much is given. But should you throw out weak content multiple times a day just to get clicks?
According to HubSpot, companies that post more than 16 blogs a month get 3.5 times more traffic than those who post four or fewer.
B2B businesses that blog more than 11 times per month saw three times more traffic than those blogging only once per month. That’s about four blogs a week, on average.
You’ve got a lot on your plate as a marketing professional. Finding the time to write up four blogs per week that are actually helpful to your target audience? It’s next to impossible.
If you have a large business and can recruit employees to write blogs, or you have a lot of free time, don’t be afraid of posting four times a week. If you can’t, shoot for creating epic content once or twice a week. You can even use video to produce content.
Blog posts with 1,000 words or more typically perform better. Longer blogs provide more in-depth content, which lowers the bounce rate as visitors don’t have to return to Google to get the answers they’re looking for.
If you can’t put blogs out every week, don’t worry. The good thing about blogs is that they continue to serve your business months, even years after you post them. HubSpot estimates that approximately 1 in every 10 blogs is compounding, meaning that clicks from organic searches increase over time.
So putting any blog out, even if it’s only a few times a month, could increase traffic to your site.
Write content your customers will actually want to read. The StoryBrand Framework cleans up your marketing message, helping you easily connect with ideal customers.