Just when you thought social media could not get any creepier, Big Brother just rises to a whole new level.
Apps like Snapchat, and now Instagram, allow for real-time views and snippets of your personal and professional lives.
Since Snapchat is the third most popular social media platform, it’s time venture into this side of marketing if you haven't done so already. Why should you give these newfangled features a chance? For starters, they give your customers a genuine look into your company's personality as well as your people. Secondly, personalizing your brand creates an opportunity for brand loyalty.
So what does this mean for your business?
I know, you’re probably wondering how you’re going to handle another social media platform. Trust me, I wonder the same thing every time a new platform comes out. It just requires a little more organization and a little more time to adapt to posting to a new platform. Here are some tips to get you started.
3 Tips For Using Snapchat And Instagram Stories For Your Company
1.Choose a platform as your primary focus.
Whether it’s Instagram or Snapchat, you’re going to have to decide which platform your audience is more climatized to. If you already have a major following on Snapchat, it might be best to stick with what you have.
If your business is brand new to Snapchat or doesn’t have one at all, I would advise running with Instagram Stories. If you feel brave enough to post to both, then go for it! Just be sure to mix up the content on both platforms as people don't enjoy seeing the same message on repeat.
2. Determine the platform’s voice.
Some companies like to use Snapchat to give the company and its employees personality and to reinforce the “human factor.” You can accomplish this by posting team members enjoying an afternoon walk or even letting an employee take over the social network for a day. Another strategy could include posting tips about your product or service as well as some sneak peeks about new product offers.
3. Build consistency.
Get in the routine of using Snapchat or Instagram every day. Stick a note on your computer or set a reminder on your phone.
These posts don’t always have to be pre-planned works of genius. Share an impromptu video of the staff sitting down to a staff meeting or an office prank. We recently shared a series on sneaking into our developer Jim office while he was attending a conference, and it received a lot of hype! Just have fun with it and customers will follow!
It probably feels like you just got the hang of Facebook and Twitter, and then these two new cool platforms come along that you have to master, too! Take a look at our other social media management tips or contact ROI Online to learn more about our marketing agency’s services.