When it comes to choosing a social media management application to help you keep up with Twitter, Facebook, Google+, LinkedIn, and all of your other social media sites, there are many to choose from. Picking between each site is confusing, and some social management tools offer different and unique features. Two of the most commonly used applications are SocialFlow and Buffer. If you think the two applications look quite similar, here are a few ways to tell SocialFlow and Buffer apart and decide which one sounds right for your individual needs.
To choose between these two applications, companies should consider how large they want their social media presence. If you are a global corporation, SocialFlow may be the best way for your business to expand quickly due to a heavy social media presence, effectively timed posts, and analytics to help you monitor your social media results.
Smaller businesses that don't need to saturate the world of social media will do fine with Buffer, which essentially serves the same purpose but with a scaled down approach. If both applications sound appealing, download the free month-long trial version of each (which won't include all of the features that the paid versions include) and compare how each one helps your business. Upgrade to the paid version of your favorite at the end of the month, or use the two tools together to boost your results even more.
A successful social media strategy includes using the perfect graphics. Make sure yours are the right size with our free Social Media Image Size Cheat Sheet!