As we prepare for another SXSW celebration, it’s time we admit something: This event is about more than music. In fact, it’s one of the up-and-coming go-to resources for marketers and technology buffs. This revelation may sound odd to those of you who have never heard of it before, but we are here as your unofficial SXSW tour guide. Kicking off Friday, March 7 and running through Saturday, March 16, here are what we think are some of SXSW's Can’t-Miss Marketing and Technology Sessions.
Top 10 SXSW 2014 Sessions for Marketers And Techies
Session #1: Building Relationships Through Real-Time Relevance
Global marketing can seem like a cold fish, but the tactics you learn here will help you create individual moments of connection, even on a global scale.
Session #2: Should Brands Be Part of the Real-Time Convo?
Given the success of big brand campaigns during the Super Bowl; this session answers a burning question of effective marketing and details big brand’s social media misfires.
Session #3: Teeny Tiny Video, Great Big Impact
When Twitter gave users a Vine URL for Christmas this past year, it started a digital land run. The question is: Do you even know how to use the URL you rushed to claim? This session will show you how, as well as discuss the latest short-form video technology.
Session #4: Big Data Inverted: The Best Candy From Strangers?
Are algorithms and other “online safeguards” causing us to barricade ourselves from new experiences? This panel will dissect the barricades of society in the digital age.
Session #5: Content & Commerce: The Digital Cronut
Much like New York’s signature pastry hybrid, bringing together two distinctly separate things can be good. This session examines the digital equivalent of this phenomenon.
Session #6: Ethics & Future of Crowdfunding for Communities
There's a new way to fund our unique and creative ideas. Do you know what you’re getting yourself into? That’s a valuable question to answer.
Session #7: Life’s A Breach, Don’t Burn Your Brand
This panel discussion will talk about how you can secure and defend your brand with planning and trust.
Session #8: The Power Behind Public Thinking
There is no denying we love to express ourselves online. From Facebook and Twitter to blogs and forums, how are our words affecting others? The science behind everyday communication is detailed in this session.
Session #9: Joining The Team: The Startup Seduction
This session, led by Eventbrite’s head of recruiting, will show you about looking for a team from a recruiter’s perspective.
Session #10: Taking The Responsive Web to Windows 8
Internet Explorer is NOT dead and Windows 8.1 is at the top of its game. This will be an informative Windows 8, 101 workshop.
These are just a few of the dozens of interactive workshops, sessions, panels and seminars you can attend at SXSW 2014 in Austin, Texas. Make sure to check listings for requirements, prerequisites, early registration, and priority seating.
*Please note that some of these workshops and panels require advance registration and have priority seating. For the full schedule of events, visit sxsw.com.
Questions and Final Thoughts
What are you looking forward to at this year’s SXSW?