Are you looking to take your business to the next level? If so, you may want to consider using a StoryBrand framework in conjunction with HubSpot. In this blog post, we'll explore how to turn your brand into the ultimate business powerhouse using these two tools. So if you're ready to take your brand to new heights, keep reading!
When it comes to creating a powerful brand, StoryBrand and HubSpot can work together like peanut butter and jelly. StoryBrand helps to fine-tune your marketing message, while HubSpot provides the tools you need to take that message online. The combination of these two tools can turn any business into an industry leader.
One of the biggest advantages of using StoryBrand and HubSpot together is that it makes digital marketing easier than ever before. HubSpot is packed with features that can help you reach more customers, and StoryBrand provides the guidance you need to make sure your marketing efforts are on track. With both of these tools in your arsenal, you'll be able to dominate your competition
Before we dive into how you can use both StoryBrand and HubSpot to your business's advantage, let's define each one separately so we can gain a better understanding of their features and how you can harness the power of both in turning your brand into the ultimate business.
What Is StoryBrand?
StoryBrand is a marketing strategy company that helps businesses create and deliver clear, concise messaging to their customers. StoryBrand has helped thousands of businesses reach more customers through the StoryBrand Framework. StoryBrand founder and CEO, Donald Miller, outlined his game-changing marketing approach in his book, Building a StoryBrand.
Since the book's launching in 2017, Miller and StoryBrand have helped thousands of businesses engage more customers with compelling and clear marketing messages. The secret behind StoryBrand's success is simplicity.
You encounter up to 10,000 ads every day. In this deluge of marketing information, your brain has developed the skill to ignore the messages that won't help you thrive and survive. The StoryBrand Framework can help your business cut through the noise by making your marketing messages simpler. It takes the pressure out of your company to please everyone by creating messages made especially for the people you serve. With the StoryBrand Framework, you get to show up in front of your people with a message they're looking for, making your brand an undeniable standout - the answer to the problems they've been living with.
What Is HubSpot?
HubSpot is your one-stop digital marketing and CRM platform that helps your business scale online by attracting visitors to your website, converting leads, closing customers, and helping you build your brand's presence online. With HubSpot, you can do inbound marketing, sales, customer service, and so much more. Its lineup of digital marketing tools is one of the best in the world, so you can never expect it to come cheap!
What If HubSpot Is Not Within My Budget?
If you're a big company looking to scale even further, HubSpot's $1200 Enterprise plan is definitely worth every penny. But if you're a small business just trying to get yourself noticed in your area, HubSpot's pricing might be a bit steep.
There are awesome digital marketing tools out there like GrowthStack that offer the same features as HubSpot without the enterprise-sized price tag. You can still create sales and marketing automation systems, bring your business out there, and apply the principles of StoryBrand to take your brand's message to the next level.
Thanks to tools like HubSpot and GrowthStack, businesses of all sizes can focus on their core product or service and automate the rest of the process.
The Synergy: Delight Customers With Answers and Results
Both HubSpot and StoryBrand agree that great businesses are like airplanes. The cockpit is your leadership, the rest of the company is the overhead, the right engine is your marketing, the left engine is your sales team, the wings are your products, and the fuel that keeps the plane in flight is the cashflow. When you have all the parts installed and running correctly, your brand can fly far and fast.
A clear and compelling story is nothing if no one can see it. HubSpot makes sure that your marketing collateral gets in front of your target market, backed by a branded customer experience that will help them go deeper into the buyer's journey.
Many people think that creating a website is enough for you to create a digital presence. The truth is, a website is just one part of your marketing arsenal. If you want to reach new customers, you have to show up where they are. With the use of powerful tools like HubSpot and StoryBrand, you can keep your sales processes active, drive in more sales, and turn your brand to elite levels.
In the simplest sense, the key to reaching more prospects is all about giving them answers and results.
Every time they're scrolling through their phones, laptops, desktops, or other devices, prospects are in search of a solution. You have to show up with the perfect combination of answers and results to turn potential customers into regulars.
Let's explore some of HubSpot's most popular tools and see how StoryBrand can help elevate them.
Show Up In Front of Your Customers With HubSpot's SEO Tools
SEO (Search Engine Optimization) can help increase your visibility on popular search engines like Google and Bing. It does pay to be the first brand customers see in the search engine results pages (SERPs), but with StoryBrand, you can take it even a notch higher.
You only have seconds to make an impact on your prospects, especially when you're one of literally millions of results on a SERP. StoryBrand helps you come up with a simple message that immediately makes sense to your customers. Beyond buyer personas, it brings the answers and results your customers want to see right in front of them.
Build Lasting Relationships With Your Customers With Inbound Marketing
One of the best ways to build a throng of loyal customers and true fans is to provide a complete, on-brand experience for the people you serve. HubSpot's inbound marketing tools can help you do just that.
Inbound marketing is all about helping people. HubSpot helps you reach your customers and give them easy access to the next step they need to take to achieve success and get the solutions they want. It's as much a mentality as it is a business strategy. StoryBrand elevates HubSpot's marketing tools by helping you communicate the next steps better.
The StoryBrand Framework teaches us about the 3-step plan, a way to clearly communicate what your customer needs to do to succeed. Combine the inbound methods of HubSpot with StoryBrand's unique way of creating 3-step plans, and you're on your way to building a lasting relationship with your customers.
Email Marketing: The Most Cost-Efficient Way To Connect With Your Customers
Email marketing is still one of the best investments you can make for your business. It can help increase your bottom line, drive more visits to your website, and ultimately increase sales. HubSpot's email marketing tools make automation a lot easier and it works well with all the other email marketing tools you've invested in. Together with StoryBrand, you can make sure your emails don't get thrown into the Spam folder. When you show up with the exact message your customers want to read from your brand, your open rate increases. This synergy manifests itself through higher sales and better customer interaction.
These are just some of the ways you can elevate your digital marketing efforts by combining both HubSpot and StoryBrand. As we mentioned before, HubSpot's pricing might be a bit expensive, especially for small and medium-sized businesses, but you can always use tools like GrowthStack to get started on your digital marketing without breaking the bank. You'll enjoy the same benefits and a big difference in your savings. That's money you can use to upgrade a different aspect of your business!
Get Started On Your Digital Marketing Even Without a Sales Team
What turns your brand into the ultimate business is your drive to serve your customers. If you're relentless about showing up for people you want to serve, all you need to do is to pick the right tools to help you in your journey. Tools like HubSpot and GrowthStack make marketing so easy, that you don't even need a sales team to get started. Add StoryBrand into the mix, and you have an automated marketing strategy shaped specifically for your target market.
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Start fine-tuning your marketing today by joining the next StoryBrand workshop.
In this workshop, you get to work with a StoryBrand Guide that will help you create simple, easy-to-understand, and more engaging marketing messages that will capture your customer's attention. You don't have to drown in the noise of a million ads passing by your customers at the speed of light. Show up for them with the right message, and guide them into the solutions they need.