At ROI Online, we’re a tad obsessed with HubSpot. Just a smidge.
And why wouldn’t we be? HubSpot is the best platform to integrate both your marketing and your sales strategies. It has all the tools and reporting capabilities you’ll need to measure your success. Plus, it’s easy to use – once you get the hang of it.
On top of being an awesome platform for marketers to host their site, HubSpot also provides dozens of training videos on their Learning Center to help marketers up their game and increase MQL conversion – even marketers who don’t use HubSpot. And did I mention they’re free?
These videos are great resources for experienced marketing directors and novices alike. The only problem? There are a lot of them. Twenty-nine, to be exact. And completion time ranges from 6 minutes to 5 hours.
So how do you know which training videos to watch? Which ones should you start with? Which videos are the most impactful if you don’t have a HubSpot account?
Don’t let the huge selection overwhelm you! Here are five of our favorite HubSpot educational videos you need to watch in your downtime.
5 HubSpot Training Videos You Should Watch
1. Inbound Marketing Certification
If you’ve already grasped the concept of the inbound methodology, this is the best video to start with. (If you haven’t, HubSpot’s got you covered).
The Inbound Marketing training video breaks down how to apply to elusive inbound ideology to your marketing strategy. It provides you with step-by-step tips for:
- Planning a long-term strategy
- Creating a blog post and pillar pages
- Developing a conversion optimization strategy
- Aligning your marketing with sales
- And much, much more!
This certification is ideal for anyone who wants to improve their business’s lead collection, nurturing, and conversion through the proven effective tactics of inbound marketing. It takes a little over four hours to complete.
2. Inbound Sales Certification
Now that you’re an expert on inbound marketing, it’s time to apply your knowledge to your sales strategy.
Your sales team plays a significant role in the success of your business. You can produce a perfect marketing plan and gather thousands of leads, but if you don’t have a powerful sales strategy to convert those leads, you won’t see any tangible ROI from all your efforts.
That’s where the Inbound Sales Certification comes in. This HubSpot course provides an overview of the inbound sales approach. You’ll learn:
- The inbound sales fundamentals
- What the buyer’s context is and why you need to know it
- How to prioritize and win over active buyers
- And how to deliver personalized sales presentations
Whether you’re a sales rep., marketing director, VP of sales, or a marketing assistant, this course will help you improve your sales process and better understand the importance of sales in business success.
3. Growth-Driven Design Certification
A website is supposed to be about your business, right?
Not according to Growth-Driven Design.
Growth-Driven Design is all about tailoring your site to your ideal customer. By incorporating user-friendly elements, visuals, and layouts, you’ll help potential customers have a better user experience on your site. This will improve lead generation and, ideally, sales.
This course covers:
- The fundamentals of Growth-Driven Design
- How to develop a website strategy
- The tools you’ll need to implement GDD
- How to continually improve your site
- And more
Even if you aren’t a graphic designer or developer, this course will help you learn the characteristics of a high-performing website so you can apply it to your business’s site. It’s a commitment of over 4 hours but well worth the time.
4. Sales Enablement Certification
If you want to get the most ROI out of your marketing, it needs to be aligned with your sales, and vice vera. Of course, this is much easier said than done – particularly when sales and marketing work independently.
HubSpot’s Sales Enablement course teaches you how to create a sales enablement strategy that is marketing and sales driven.
- The basics of sales enablement
- How to align your team around your goals
- How to develop a lead qualified framework
- How to use Buyer Personas in your sales strategy
- What a Hero Statement is and how to write one
- How to continue sales enablement after the sale
- And more
It’s one of the longest HubSpot educational videos at 4 hours 29 minutes, but it’s a must for anyone in sales – from the VP to associates.
5. Fundamentals of Conversational Marketing Certification
Only have an hour for lunch? Use it to revolutionize your content strategy and create copy that truly resonates with customers.
Conversational marketing is relatively new to the marketing industry, but it’s spreading like wildfire. It combines the proven effectiveness of the inbound methodology with the customer engagement building of conversation.
This three-part course will teach you everything you need to know about what conversational marketing is, why it’s effective, and how to apply it. It’s only 57 minutes long, making it a quick and easy way to impress your coworkers and reel in leads.
Partner With A Platinum HubSpot Agency
For all of its usefulness, HubSpot can also be confusing. There are so many features and aspects that it’s easy to get lost.
That’s one of the benefits to teaming up with a HubSpot Agency, like ROI Online. You’ll work with a diverse team of experts specifically trained to navigate the HubSpot interface.
Whether you need to host your website, post blogs, schedule social media posts, or run detailed reports, we can support your marketing and sales team.
Ready to get started? Schedule a free strategy session with ROI Online and discover how our storytelling marketing strategies and HubSpot expertise can get you a measurable ROI!