Welcome to our first Weekly Mashup blog. Toward the end of each week, we will post what we deem the most noteworthy tech and marketing news. Inspired by theSkimm, we thought that if people didn’t have time to read the news, then we bet they don’t have time to keep up with what’s going on in the tech and marketing worlds.
Basically, we do the digging on the past week’s biggest tech and marketing news so you don’t have to.
The average American spends 162 minutes on their mobile device a day! On top of that stat, Americans are on social media more than email, and any other major online activity. Our devices have become human appendages, for the most part, and the sheer amount of time we spend online in general is flabbergasting (on average, Americans devote 11 hours a day to digital media, according to a Nielsen report). For people so addicted to electronic media, shouldn’t we know what’s going on with it? Hence, ROI Online’s Weekly Mashup series.But on to the good stuff. Here’s what went down tech- and marketing-wise the last week in January.
On the marketing side, Facebook announced they have devised a way to more accurately track ad performance. Rather than exclusively tracking click-through rates, which they claim isn’t entirely reliable, Facebook tracks what is called “conversion lift.” Essentially, results are measured on the number of users who see an ad in their News Feed and/or click on it.
As far as the native ads, users will be able to capture, share and edit up to 30-second long videos by using the camera button on the app. That’s a lengthy step up from the 6-second looped videos on Twitter’s Vine service. This is a smart move for Twitter, especially since Facebook has recently stepped up its native advertising game. Better hold on tight to your crown, Facebook.
Our favorite ephemeral messaging service has been busy as of late and it is stepping up its game — for the most part. If you’ve seen the latest Snapchat update, you might be disappointed to find the service has removed its “best friends” feature. You can no longer stalk your friends’ BFF, and users are not pleased that this ostensibly “minor feature” has vanished. Sad day.
On a happier note, Snapchat has introduced Discover, a media play feature. The LA-based business unveiled this new feature on Tuesday, along with its plan to become a media content hub. Media companies can now publish content to the app. Just like with the messages, users will have a limited amount of time (24 hours) to consume the content. CNN, Cosmopolitan, Warner Music, People, Food Network and ESPN are some of the first guinea pigs. This gutsy move could put Snapchat on a more level playing field with other messaging apps, like Facebook’s WhatsApp, Tango and QQ, or it could disappear as fast as its chats.
In just a few short years, eCommerce giant Amazon has broken into the film and television industry and developed a drone delivery system. And it’s not done yet. This week, Amazon announced it intends to continue its mission of complete world domination by tapping into corporate email. Christened WorkMail, the product will cost $4 per month (competitively priced at a whole buck cheaper than Google and Microsoft), per user. The secure email platform, powered by Amazon Web Services, is geared toward business users, according to The Wall Street Journal.
WorkMail is not a replacement email platform, per say, but is more of a secure back-end. Users can stick with Microsoft Outlook or Gmail and continue to use their calendars and mail, but do so through Amazon’s cloud services. The selling point is Amazon’s reputation for high security, and that it will offer encryption and limit the storage of email content to designated companies. Amazon’s cloud-based services have become an integral part of its empire, and its betting it can give Microsoft and Google a run for their money. The service is expected to launch before this summer.
That’s it for ROI Online’s Weekly Mashup. Check back next week for the latest and greatest in tech, social media and marketing news!