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Weekly Mashup: New Google and Facebook Algorithms Put Pressure on Businesses

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Weekly-Mashup_blog-3-1Weekly Mashup took a bit of a hiatus last week (I swear it had nothing to do with my Vegas trip!). The tech/marketing/social worlds were actually pretty blase last week, but this week, it’s a different story.

Both Google and Facebook have introduced new algorithms that benefit consumers/users more so than businesses.

Google Mobile Search

Also in Google news, the tech giant has introduced a new algorithm that will greatly affect mobile search results. In essence, mobile-friendly sites will be rewarded with better search rankings and non-responsive sites will be penalized. This shouldn’t come as a surprise considering the mobile app usage eclipsed PC usage last year.

This is great news for consumers, especially since 80 percent of internet users own a smartphone. But for businesses, the reaction is likely to be a mixed bag. Those of us with mobile-friendly sites can rejoice; but those business with sites lacking mobile compatibility need to get their act together ASAP. 

Will you pass Google’s test with flying colors or flunk? Take the official Google Test, here.

Facebook Friendsfacebook-algorithm

Facebook announced it is reconfiguring its News Feed to prioritize friends over business pages.

Just like with Google’s new update, this move will be much appreciated by users who are more interested in their friends’ personal lives than branded content, but businesses won’t be sending Mark Zuckerberg gourmet gift baskets anytime soon.

This is the first of three News Feed algorithm updates in the works.

Google’s Wireless Service

On Wednesday, Google unveiled its new wireless service, Project Fi. At first glance, this isn’t special. T-Mobile, Verizon and AT&T, to name a few, already offer wireless services. But Project Fi’s pricing puts all the others to shame by paying customers back for unused data. While many other carriers offer rollover data plans, they still charge a monthly flat fee.

Set at $20 a month, in addition to $10 for every GB of data, Project Fi is pretty cheap. Sadly, the service is invite-only. For those of us not cool enough to receive an invite, we can hope that our current wireless carriers will follow suit and provide customers with a similar plan.

For more info about Project Fi, visit its FAQ page.

In Other News

Microsoft is bringing back the desktop version of Solitaire with Windows 10! I haven’t been this excited since the Internet Archive released the MS-Dos version of Oregon Trail online earlier this year. If you weren’t contracting dysentery and cholera in your 7th-grade social studies class, then you were likely shuffling virtual cards all by your lonesome.

Unfortunately, it doesn’t look like Solitaire rescued Minesweeper from Windows 8 purgatory. Maybe next time.

That’s it for ROI Online’s Weekly Mashup. Check back next week for the latest and greatest in tech, social media and marketing news!

graphic by TechCrunch






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