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Why You Should Outsource Your Marketing - Especially Social Media


Have you tried to do all of your marketing yourself? If so, you may find that while you are able to easily handle some areas of marketing, a few of the others fall flat.

Don’t let big brands fool you. Marketing is tough, and one person can’t do it all. Or, at least do it all well. That’s where ROI Online comes into play. As a digital marketing agency and business development partner, we work with marketing directors, entrepreneurs, and business owners of all kinds. They seek our expertise because they simply can’t do it all alone and accomplish all of their goals at the same time.

One of the most lucrative pieces of the marketing puzzle is social media. It’s also one of the most confusing and overwhelming to manage on your own. It’s a mega beast. Learning every platform, algorithm, optimization, and advertising tactic is exhausting.

Imagine trying to do that on top of everything else you’re juggling at your business. Many companies have found that outsourcing their social media not only saves them time and money in the long run, but it also saves them from losing their minds.

Here are three major benefits of outsourcing your business’s social media.

3 Benefits Of Outsourcing Your Social Media

 1. The Planning and Strategy

Most companies don’t realize how important it is to create a social media plan. They may share a post here and there, but they lack consistency and strategy.

Having a strategy and plan not only helps you reach your goals but it also keeps your organized and on track with storytelling marketing. That’s right; you can tell a story with your monthly social media — if you have it planned out that is.

If you follow the StoryBrand framework, you can select a “bucket” each month, or you can pull from different buckets to allow easy social media flow.

In addition to being a StoryBrand certified guide, I have my fellow StoryBrand certified copywriters quality control my work. Two sets of eyes are always better than one! If you outsource your marketing, that’s exactly what you would get with ROI — engaging social media posts that follow a story and speak to your customers.

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2. Social Media Advertising

Have you had a chance to poke around the Facebook, LinkedIn or Pinterest ads managers? If so, you know that there is a lot of information, tools, and strategies to use. The trick is knowing how to use them all to maximize your return on investment. I genuinely believe outsourcing this aspect alone is by far worth the investment.

As a social media director, I love to learn about the Facebook Ads Manager. It’s one of the biggest and best challenges I face every single day. I am constantly learning new tactics and strategies to allocate budgets to reach their full potential, and, better yet, grow our clients’ sales. Outsourcing your social media advertising efforts saves you the headache of learning it all, and it allows you to focus on the areas of your business where you excel. That’s a pretty sweet deal!

3. Social Media Business Optimization

This benefit ties in with strategy, but it’s also significant enough to stand on its own.

The vast majority of people know how to use social media, but optimizing it for business is an entirely different game.

Sometimes, it can be as simple as changing the button at the top of your Facebook page or swapping out pixelated graphics. Other times, it requires a thorough knowledge of business pages or a messenger bot.

Optimizing your page will not only help your followers learn more about your product, but it’s proven to increase click-through rate (CTR) to your website. This will eventually close deals or win sales. You want a social media pro who has the expertise to understand how to optimize your business profile on all platforms because they all require a tweaking.

As you can see, managing your business’s social media is quite the task. It’s a full-time job, and you already have one of those. If you are ready to maximize your social media accounts to grow your business, contact ROI Online. We have an entire team of marketing professionals who are HubSpot certified and StoryBrand certified. We can support you in all areas of your business, from social media management and content creation to web development and graphic design.

Get in touch and let’s set up a free strategy session to talk about your business goals!


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