Setting up your LinkedIn profile? Easier said than done, right?
Sure, you can fill in the blank spaces of your work history, your skillset, education and other basics, but filling out your summary, experience and the like isn’t as easy as you’d think. That's why so many LinkedIn profiles are never completed. For some of us, it’s hard to write about ourselves. But we're here to help you complete your LinkedIn profile and be proud of it.
Once you reach the more in-depth areas of your LinkedIn profile, you must determine your audience. Still not sure what we’re talking about? A quota crusher’s profile would be WAY different than a person who is customer-oriented. A quota crusher’s profile would read something along the lines of “increased sales by 30% in 1st quarter.” On the other hand, a customer-service-oriented person would focus on how they delight their customers.
With that said, the buyer’s journey is changing every day, and consumers are turning to LinkedIn to check you out before they deem you trustworthy. Make sure you’re credible and likable by writing for your audience. Whether your LinkedIn customers are actual customers, job seekers or simply colleagues, showcase what you want it, but with your audience in mind. You are promoting your brand, after all.
LinkedIn is a great tool, no matter what you’re using it for. Just use it to your advantage. If you’ve had success with your LinkedIn profile, tell us in the comments below how you’ve optimized yours!