How We Use StoryBrand
First, we create a BrandScript, which is a seven-part framework designed around the elements of story. The BrandScript outlines the journey your customer takes with your brand and helps you “know exactly who they are, what they offer and why it matters to their customers.”
We then create a one-liner, or elevator pitch, which succinctly describes the problem people experience and how your business solves it. A one-liner is an extremely versatile marketing tool that you can use in conversation, on your website and in your marketing materials, like an email signature.
Once we polish the BrandScript, we then begin to execute the StoryBrand Marketing Roadmap, which includes:
- Clarifying your message
- Creating a new website framework that follows StoryBrand
- Producing an irresistible lead generator, such as a downloadable checklist, guide or white paper
- Generating an automated email drip campaign to nurture leads
- Gathering customer testimonials for the client’s website, emails and other marketing materials
- Creating an email that generates customer referrals
ROI Online is an award-winning, full-service digital marketing agency and the first StoryBrand Certified Agency. Many of our team members are certified as individual StoryBrand Guides. All of our team members have attended a StoryBrand workshop and fully embrace the framework and message. We also have a StoryBrand Certified Copywriter on staff.
Don’t waste any more money on marketing that doesn’t work from an agency that just talks the talk. Contact us for a free StoryBrand strategy session. Our StoryBrand Certified Agency can help you clarify your message, revolutionize your marketing and grow your business!