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ROI QuickStart FAQ


The ROI QuickStart helps you execute the StoryBrand Marketing Roadmap within HubSpot's all-in-one marketing and sales platform.

Want to learn more? Check out our most frequently asked questions about the ROI QuickStart below. If you don’t see what you’re looking for, let us know by filling out the form on this page.

 

Yes! We have upgraded the ROI QuickStart so it now includes the development and implementation of your new website content and framework. Your new website will be developed in HubSpot so you have everything you need to grow your marketing and sales.

During the first month of our engagement, we will help you determine which of your pages will be the five most advantageous for our team to create. This provides you with a solid foundation for lead generation and conversion.

In addition to a fully developed and high performing website, here’s what you can expect at the end of your QuickStart:

  • A Brand Guidelines document with a vector .PDF document that outlines the correct visual application of your logo and brand. We also provide you with a logo library that includes .JPG, .PNG and .EPS files of you logo in all of the various approved formats which are outlined in the official brand guidelines document (vertical, horizontal, etc)
  • The PDF file for your branded lead generating offer
  • Edit access to all content in Google Docs for reference, including your BrandScript, sales templates, email series, new web pages, and previous website content

Every member of our team is a StoryBrand Certified Guide. At the beginning of the process, you’ll receive BrandScript coaching to polish and clarify your BrandScript. Elements of this BrandScript will be included in every deliverable we provide, and we’ll train you how to use these materials to grow your business.

We will also provide you with customized training and resources that will allow you and your team to become HubSpot Inbound Certified and navigate your new marketing machine. This can include sales training, social media training, video coaching, and more.

One of the benefits of the ROI QuickStart is the additional BrandScript coaching you receive. Our entire team is StoryBrand Certified; plus, we have StoryBrand Certified Copywriters on staff to ensure your content is concise and connects with customers.

Even if you have already created a BrandScript, it’s important for our team to review it to see if there are areas that can be improved upon or clarified. Additionally, it’s beneficial for our team to review your BrandScript so we can get to know your business and your customers. This helps us create content that will produce stronger, more qualified leads.

With the ROI QuickStart, you receive three meetings dedicated to creating and/or polishing your BrandScript. You can choose one BrandScript. We suggest choosing your company’s overall BrandScript.

Absolutely! That is our CMS of choice. We're also a HubSpot Platinum Partner. Learn more about our HubSpot experience and certifications, here.

With the ROI QuickStart Lite, you'll get all of the designed pieces of the ROI QuickStart. Your development team can then implement the pages into your existing Wordpress site or CMS of choice but we are evaluating options that may change this answer in the future.

We follow StoryBrand for all of our clients, so the number of projects we’ve StoryBranded is constantly growing. We began implementing StoryBrand in the fall of 2016 and have educated and StoryBranded all of our clients — existing and new — and continue to witness the benefits of StoryBrand.

In addition to our ROI QuickStart, we provide a full suite of marketing services on a retainer basis, in which we follow StoryBrand for all marketing materials — from the website and email nurturing series to blogs and social media. Here are some of the websites we have StoryBranded:

We created the ROI QuickStart back in 2017 to merge the storytelling marketing benefits of the StoryBrand Framework with the sales and automation features of HubSpot. Today, we have completed ROI QuickStarts for businesses of all types and sizes, from non-profits and startups to established companies and international retailers.

Yep! With the ROI QuickStart, you get the following in addition to clarifying your message:

  • 5 web page templates designed and built in the HubSpot CRM
  • 1 top priority campaign created and set up in HubSpot CMS and CRM
  • 3 landing page with a submission form, thank you page, and follow-up email
  • 1 lead-generating PDF or equivalent
  • 5 follow-up sales email templates
  • 1 email nurturing series
  • 1 customer referral or testimonial generating email and survey
  • Introduction to HubSpot CMS
  • Transition into HubSpot CRM
  • Setup and connection of social media accounts in HubSpot
  • HubSpot Sales Starter setup and training
  • Brand Guidelines
  • Additional marketing and sales training

*Deliverables will vary depending on the version of HubSpot purchased.

With the ROI QuickStart, we execute the Roadmap quickly (in just 120 days) and the right way (our StoryBrand Certified team ensures the framework is applied every step of the way), so you get results faster.

In addition to BrandScript coaching, creating your website design and developing content, we like to get to know your business and the key decision-makers who will be involved in the process. That way, we can make sure your message is not only clear but also accurate.

We also want you to be a part of the process. We find many of our clients enjoy learning about StoryBrand and HubSpot so they can continue to manage their machine once the ROI QuickStart project has concluded.

Although everyone on your team has valuable input (and we’d love to meet them all!), we’ve found that less is more when it comes to meetings. Don’t worry, you’ll have time to get feedback from everyone outside of our weekly meetings.

We recommend having no more than three primary decision-makers at your business attend our meetings. This can include you, your marketing director, the leader of your sales team and/or someone else who works first-hand with customers and understands their problems. We also work with quite a few one-man shows, where only one person (the owner) is needed in the meetings.

Many times, we can repurpose existing content to match the style and messaging of your BrandScript. In some cases, it may be necessary to create new content to better reflect the BrandScript so it resonates with your ideal customer.

We want your content to be clear and connect with customers, and the best way to accomplish this is to ensure StoryBrand is used throughout all of your content. All of your content moving forward should follow your BrandScript as well.

No, you don’t have to take the StoryBrand Workshop before signing up for the ROI QuickStart. However, if you do have the resources, we recommend at least taking the online course, watching the videos, or reading Donald Miller’s book, Building A StoryBrand. Not only will this help you become more familiar with the StoryBrand framework, but it will also help speed up the initial BrandScript meetings.

No two businesses are alike, and the same goes for QuickStarts! We recommend scheduling a free strategy session to find out if the ROI QuickStart is a good fit for your business, here.

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