Entrepreneur Brandon C. White on Building a Successful Business: The ROI Online Podcast Ep. 51

What does it take to build a business plan that stands the test of time? On this episode of the ROI Online Podcast, entrepreneur Brandon C. White shares the key to building a successful, profitable business.

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Brandon is the CEO of a software company in Silicon Valley, but he also has a master’s degree in psychology. After completing his post-graduate studies at Stanford, he switched his focus from behavioral sciences and economics to business management. But those skills proved necessary—and even essential—as an entrepreneur. 

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While creating his own business, Brandon discovered that without a business plan to account for the financial aspect of running a business, your company doesn’t have a chance to survive. Success is something all entrepreneurs fight for. But even though so many start the journey with the pure intention of helping others, few achieve success.

Among other things, Brandon and Steve discussed:

• Brandon’s insider experience working at AOL
• The bison analogy—and how it applies to business owners like you
• The difference between entrepreneurs who achieve success and those who don’t
• Brandon’s 13-step framework to build your business plan

Listen on your favorite podcast network:

• Apple

Also available wherever else you get your podcasts.