CEO Lenwood M. Ross on Building a Digital Culture

The digital age has made it easier for people to do just about anything, but that means the purchasing journey is more difficult than ever before. The steep volume of high-quality content can slow down or derail a decision entirely if buyers cannot make sense of what they're seeing.

In this episode of the ROI Online Podcast, CEO and founder Lenwood Ross talks about his digital transformation agency, strategic social selling, and why is it so important to build a digital culture where you actually connect and engage with people.

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Lenwood has always focused his efforts to achieve big results and now shares his 25 years of experience with others. He’s the CEO and founder of Accelery, Inc., an agency that will help you generate demand for your products and services without unproductive cold calls, unanswered emails, or paid advertising bills.

Modern buyers know all, and today they want it at a discount. It is time to adapt or die! Cultivating your digital culture will help you get closer with customers because people are the most valuable asset when there’s change happening.

Among other things, Lenwood and Steve discussed:

• Lenwood’s backstory and experiences 
• All about his agency Accelery, Inc.
• What you need to know about the CLX tool
• How to Turn Your Social Media Activities into Sales Without Selling on Social Media
• What is Social Selling and Peer-to-Peer Collaborative Learning
• Social selling explained
• What is social selling the inbound way 
• Pillars of social selling
• Social selling vs social media marketing
• Social selling techniques to influence buyers and changemakers

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