Agency Coach Clodagh Higgins On Managing/Growing A Healthy Business - The ROI Online Podcast Ep. 21
As business owners, we like to handle everything ourselves. So what do you do when you know something isn’t working, but you don’t know what the issue is? Or worse, when you have a hunch about what’s wrong, but you know opening that can of worms will stir up a lot of painful emotions?
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Clodagh’s career began in sales. She worked at Dell, Sony, and other companies, jumping from country to country. Eventually, her talents took her back home to Ireland, where she landed a job at HubSpot. She talked with hundreds of agencies around the world. Despite their differences in geography, Clodagh noticed that they all struggled with the same issues. They felt frustrated and alone. They needed help making a profit and retaining good workers, and she wanted to be the one to help them do it.
Clodagh opened her own agency to support business owners who just can’t seem to get the right kind of traction. It hasn’t been easy—for her or for her clients—but her agency has helped agency owners gain clarity on what kind of business they want to own, the kind of people they need to support that business, and what role they fit in best. With the right crew, map, and captain, your business can catch wind and enjoy smooth sailing. But without all the right people in place, it’s only a matter of time before it sinks.
Her unique process involves working with employees as well as the employer to identify core issues in the business. It’s all good stuff, but it’s not for the weak of heart. The process brings up a lot of deep emotions many entrepreneurs try to avoid. But, Clodagh points out, dealing with these issues can help save not only the business, but also the business owners’ relationships with family and their employees.
On top of being an agency coach, author, and podcaster, Clodagh is also a world-famous power-lifter. She began lifting in her 40s and ended up representing Ireland at the world stage at the age of 43. In training for competitions, she had to learn how to manage her mindset, overcome imposter syndrome, perform under pressure, and make sacrifices—all lessons us entrepreneurs can benefit from.
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You can learn more about Clodagh here:
https://www.growitgroup.com/
Listen to Clodagh’s podcast: https://www.growitgroup.com/agency-life-podcast
Read Clodagh’s book: A Happy & Healthy Digital Agency
Read the books referenced in this podcast:
Profit First by Mike Michalowicz
Get your copy Steve Brown’s book, The Golden Toilet. Also available on Audible for free when you sign up for a 30-Day Trial Membership!