On this Feature Friday episode of the ROI Online Podcast, Steve talks with Cody Musick—formerly of Open Range Field Services, LLC—about the importance of a comprehensive marketing strategy.
Running a business that competes against others for contracts is difficult work. It’s even harder when you’re rivaling companies who are out-marketing you. Even if they don’t do better work, they’re still attracting the jobs that should be yours because they “look the part.”
Cody Musick always knew he wanted to be a surveyor. Being perpetually curious meant that even after entering the field, he also found himself taking on the marketing for his firm in addition to his regular duties. Though everyone at the company he worked for understood their philosophy and where they were going, and though they all had talent, they communicated the message in such different ways that it was difficult to sell themselves consistently.
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Their company had grown quickly and were told that their old ways—of being the rebel misfits who did great work but didn’t come across as well-branded—wasn’t going to cut it against the national-level firms with which they were competing. That, and transitioning to the changing demographics of their own employees as the new generation stepped into leadership positions, meant a change had to be made.
Cody got his company to hire ROI Online knowing it would benefit them and take their business to a whole new level. He was willing to stake his end of the year profit-sharing on his confidence the process would work for them and it did. Doing this helped Cody and his company hire a new employee and successfully onboard them using the language and tools ROI Online taught them. Even during a pandemic, they were able to pivot their messaging and create new marketing materials that helped them attract more clients rather than lose out on business.
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Connect with Cody on LinkedIn.
https://www.linkedin.com/in/codymusick
Learn about Open Range Field Services.
https://www.openrangefieldservices.com/
Learn about Civil Search Consultants.
https://civilsearch.com/
Read Don Miller’s book, Building a StoryBrand.
https://amzn.to/32Mc3oU
And to get your own copy of The Golden Toilet, click the link below:
https://amzn.to/2X3NKlB
Available for FREE when you sign up for a 30-Day Trial Membership with Audible - https://bit.ly/GoldenToilet-Audible