Humans make decisions based on emotions, so what better way to provoke emotion than with images?
On this Feature Friday episode of the ROI Online Podcast, Steve talks with Creative Strategist Megan Giles about the importance of design and its impact on your business’s marketing.
Megan is the graphic designer at ROI Online and founder of MG Graphics. She believes that a great, beautiful design is important but what’s really going to make an impact are the words you use and the strategy behind it. Megan helps clients with their marketing messages and designs every piece of marketing content to lead readers to your call to action.
Most people think marketing materials are just supposed to be pretty layouts and designs, but they are vital tools for your business. You have to make sure you are communicating your message in the right way.
Among other things, Megan and Steve discussed:
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You can learn more about Megan here:
Follow Megan on LinkedIn
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
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