Email Marketing Expert Emily McGuire on Getting More Results from Your Emails: The ROI Online Podcast Ep. 57

Do you feel like your marketing emails don’t deliver anything but unsubscribes and spam flags? On this episode of the ROI Online Podcast, email marketing guru Emily McGuire shares the key elements of an effective email marketing strategy and practical tips to help you create one now.

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Emily McGuire was in the talk and e-commerce space for 10 years. She started out as a marketing generalist digital marketing generalist with social media, and she was already doing digital marketing. Her boss asked her to put together an email campaign. She quickly realized that email is much more complicated than she previously imagined.

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Creating effective marketing emails involves more than just a catchy subject line. It requires a thoroughly researched strategy, trial and error, and plenty of hard work. But the results it can deliver make it worth the investment.

Email combines the creativity of copywriting and design with the technical aspect of research and strategy. Emily explains that there’s no more satisfying feeling than when all the backend systems work together to drive a totally personalized email experience.

In this episode, Emily and Steve discuss:

• The no. 1 ingredient you need to truly flourish in any role
• How to create an effective email marketing strategy
• The resources you need to maintain that strategy
• Common mistakes business owners make with their marketing
• And more!

Listen on your favorite podcast network:

• Apple

Also available wherever else you get your podcasts.