[Feature Friday] Saksham Sharda on Good Interactive Content for Your Business - The ROI Online Podcast Ep. 61

On this Feature Friday episode of the ROI Online Podcast, Steve talks with Saksham Sharda, about how you can provide an online experience equivalent to what big industries are doing, without needing to code or take on extra work for yourself. 

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Big brands are driving the online experience and making it difficult for small businesses and entrepreneurs to keep up. If all your customers expect a certain experience on your website based on everything else they’re seeing, it’s important to give them that experience. But how can you keep up when you don’t have an entire team on your side? By using business tools that make your life easier. 

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Saksham is the creative director for Outgrow.co, a tool that helps you produce creative and interactive content for your customers to make them part of the narrative. 

With tools like Outgrow.co, you can create quizzes, calculators, chatbots, assessments, e-commerce recommendations for Black Friday—without needing to know how to code. It makes your content more personal and clickable and increases your shares and referrals.

Saksham and Steve discuss:

• Why Outgrow.co is relevant for marketers, and where does this “no-code” tool support the back -end of your system
• How to get consumers to pay attention to your content and give you their information so that you can start to work on a relationship that hopefully, leads to a transaction
• Easily converting static websites into interactive ones using widgets and applets to better engage your customers—and why it matters to your business
• What data about your customer’s interactions with your content can tell you and how to use it more effectively
• Why keeping up with big industries can help your business survive and how to do it without adding more to your plate
• Delivering a unique, differentiated experience online by using Outgrow.co
• The endless amount of content and products available and how to make things easier on your customers so they don’t get decision fatigue

Listen on your favorite podcast network:

• Apple

Also available wherever else you get your podcasts.