[Feature Friday] Author Sarah Selecky on How to Craft Stories and Why They Matter - The ROI Online Podcast Ep. 40

On this episode of the ROI Online Podcast, Author Sarah Selecky talks with Steve about the different forms of story, how storytelling can improve your sales, and why it’s the best way to talk to the humans you’re trying to reach. 

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Sarah has her MFA, is the author of two different books, and the teacher and founder of Sarah Selecky Writing School, an online program for writers looking to make writing a habit and improve their craft and technique. She relates to the protagonist of her latest novel, who struggles with showing up online authentically while trying to sell art. 

 

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Where most people recognize The Hero’s Journey—and The Heroine’s Journey—as a dominant story structure, Sarah knows those aren’t a writer’s only options. She walks Steve through a few different forms because she believes it’s important to analyze them objectively, both as a writer and a business owner. 

Sarah believes the story is always smarter than you are. Her challenge is finding a way to honor the idea of what a story is without feeling too beholden to a set form. She wants her readers to keep turning her pages, but not to have to follow all the rules all the time. To do so, she asks the story what it wants to be and lets it play out in a way that allows her to find joy and love in the process—not fight it. 

Sara Selecky Writing School is a combination of learning to love the craft of writing and mastering techniques. Sarah has her students look for the good in other’s writing so they can spot and articulate it more easily, which she believes will help them bring more of that love and language to the page.


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