In this episode of the ROI Online Podcast, host Steve Brown interviews Jason Boyett, Amarillo resident and host of a podcast centered on Amarillo locals.
Jason has a background in advertising and writing, and he decided to start his podcast in order to help fellow Amarillo residents get to know local people. This was a calculated risk, as locally-focused podcasts are in some sense designed to not attract a very broad audience. But Jason has been pleasantly surprised by the positive response his work has received, and by the ways in which it has given him influence and helped forge connections between people.
Steve and Jason spend much of their time together talking about the medium of podcasts. Jason addresses challenges in starting a new podcast, including lack of technical knowledge, the need for consistency, and determining what to talk about during the episodes. One benefit of podcasts is that they can be formatted in a variety of different ways, giving podcast creators a lot of options. Jason talks about the dynamics at play behind podcast length, the value of hosting interviews on a podcast, and the importance of instilling in the audience a sense of familiarity with the podcast.
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Steve also asks Jason about some aspects of his personal and business life. Jason enjoys listening to podcasts concerning news and politics, works by Ezra Kline, and some longform podcasts. With regard to business, he helps several companies on a freelance basis, especially with content writing. He loves to develop close and consistent relationships with a dozen or so clients, which allows him to maintain consistent patterns of work week to week, even as his work each day is diverse. Jason is also an author both under his own name and as a ghostwriter, and his strangest ghostwriting project was to choose emojis to post on the social media account of a rap label.
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Jason Boyett is the host of the Hey Amarillo Podcast:
https://www.facebook.com/heyamarillo
https://twitter.com/heyamarillo
Link to Steve's episode on Jason's podcast: http://heyamarillo.com/steve-brown