On this episode of the ROI Online Podcast, Steve chats with entrepreneur and StoryBrand Guide Josh Taylor about the role story plays in a business's success.
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You can't keep people coming to your doors if your messaging is unclear and you don't seem like you care about them as individuals. Empathy is the key to building deep relationships with customers, which, in turn, keeps them coming back for more.
A change in leadership at his teaching position at the University of Mobile opened the door for Josh to go his own way and retire from the church. He started his own marketing firm, ReStory Marketing, where he helps business owners clarify their message and clean up their sales process using the StoryBrand Framework.
While the changing times have made running a business more difficult, Josh has found that the secret of surviving is simple perseverance. When you find your rhythm and remember the important things of life, you can make it through anything—even pandemics.
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Josh Taylor is the founder of ReStory Marketing:
https://www.restorymarketing.com/
https://www.instagram.com/joshtaylor.guide/
https://twitter.com/JoshTaylor83
To learn more about StoryBrand, pick up your copy of Donald Miller's book, Building a StoryBrand, by clicking this link.
And you can get a shiny copy of The Golden Toilet on Amazon here.
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