Many business owners believe the key to digital marketing is having a strong social media presence. You might feel this way yourself. So what’s the secret to getting real results from Facebook, Instagram, and the like?
On this episode of the ROI Online Podcast, Steve meets with author and social media expert Neal Schaffer about which social media strategies that actually work—and which ones are a waste of money.
Neal first entered the world of social media marketing through LinkedIn. As more and more people began communicating through social media on a daily basis, he started researching the best techniques businesses could use to do the same. He collected his findings in his first book, Maximizing LinkedIn for Business.
Since then, Neal has studied each social media platform extensively, and he now helps business owners find the best platform for their unique audience. Many of his clients come to him convinced they need to make ads on TikTok or SnapChat, but he’s found that getting results from social media is much more than just ads.
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When it comes down to it, it’s not about using the right keywords or posting the trendiest content. It’s about establishing a connection. Relationships have always been the driving factor behind brand loyalty, and this is especially true for social media. People use these platforms to connect with others. The most effective posts aren’t always the ones that go viral, but using conversations to start relationships with the right influencers.
Neal also shares a crucial piece of an effective social media strategy that many business owners overlook. It’s not enough to just have a strong social media presence. You need a clear website, email marketing, and content creation to convert any leads you get on social media into paying customers. Otherwise, you’ll never see an ROI for your hard work, even if you hire the best social media guru.
Neal’s new book The Age of Influence is available now and provides practical advice for how businesses of all types and sizes can use influencers to grow their bottom line.
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Also available wherever else you get your podcasts.
You can learn more about Neal here:
https://nealschaffer.com/
https://www.linkedin.com/in/nealschaffer/
https://www.facebook.com/NealSchafferPage
https://twitter.com/NealSchaffer
https://www.instagram.com/nealschaffer/
Here are the links to Neal's books, as mentioned in the episode:
And you can learn more about the ROI Online QuickStart Academy here: www.roionline.com/quickstart-academy