<img alt="" src="https://secure.leadforensics.com/146009.png" style="display:none;">

Sales Leader Joe Paranteau on How To Stand Out in Sales: The ROI Online Podcast Ep. 87

Find me on:

It’s not always easy to excel in sales—even more so if you don’t have the right management team for it.

In this episode of the ROI Online Podcast, sales coach, mentor and entrepreneur Joe Paranteau talks about ways you can stand out in sales, how to manage your sales activity, and how to be and/or recognize a good sales manager.

Watch This Episode ⬇️

Joe is a leading authority on selling. He’s a sales coach and mentor, keynote speaker, small business owner and entrepreneur, and an investor who has generated more than $1.8 Billion in revenue as a professional salesperson. His book Billion Dollar Sales Secrets helps sellers and non-sellers alike. He brings his rich combination of sales expertise, human communication skills, and entrepreneurship principles to inspire and ignite his client's dreams and successes. 

Listen To This Episode ⬇️

The world has changed for all of us this past year, and as consequence, the nature of sales has changed too. Get some tips, secrets, strategies, and fresh ideas to up your sales game and help your business thrive.

Among other things, Joe and Steve discussed:

  • Joes’ back story and experience 
  • What a Sales Quota is
  • How to hire a good sales manager
  • What an effective Sales Manager needs
  • How to manage sales activity properly 
  • The things a good sales manager should know about

Listen on your favorite podcast network:

Also available on all other podcast streaming services!

You can learn more about Joe here:


Follow Joe on LinkedIn

Follow Joe on Facebook

Follow Joe on Twitter

Follow Joe on Instagram

Read the books mentioned in this podcast:

The Golden Toilet by Steve Brown

Billion Dollar Sales Secrets by Joe Paranteau

Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using
this link to receive a $20 Amazon gift card and to help support our show!

Support the show: (https://cash.app/$stevemfbrown) 

Topics: Small Business Marketing, Podcast, Business Tips

Steve Brown 0:00
Joe Paranteau, welcome to the ROI online podcast.

Joe Paranteau 0:05
Glad to be here. I appreciate you having me on this morning.

Steve Brown 0:08
So here's I got a question for you. It's like, What does? Where does someone that's a member of a Chippewa tribe? The little shell tribe, okay. ended up working for a big giant company leading sales, a company like Microsoft, how does that story happen?

Joe Paranteau 0:32
It's a great story. And for my family members, they know me as as omaka. Brown Bear. Really, the first generation to grew up outside the reservation, my dad and aunts and uncles, everyone, you know, spent their, you know, half their life on the reservation left. And so I'm a product of living in two worlds. And one of those worlds I, I discovered, you know, college and education, that was the first one to go to college. What's interesting is, I may actually be the first Native American business author in history. Most Native Americans, when they write books, they don't write about business, because when you think about it, it's a byproduct of, you know, education, they haven't been. This stuff didn't it's not history that we read about in books, my aunts and uncles, you know, were put into boarding school against their will, to learn new language and to forget their old language. So this was something that happened in you know, kind of my lifetime. In the 50s. And 60s, this wasn't, this wasn't long ago. And so for me, my trip started, nobody told me go to college, I went in the military, I had bad grades. I was a one to six High School. So I was, uh, I got great shgs I had, like, you know, 1460 sa T and a 1.6, grade average. So colleges had no idea what to do with that they were like, but I want the military and I found that all the officers were driving BMWs they had the officers club, and I said, What's an officer? How do I get to become an officer in the airforce. And I learned it was all about going to college. So I had some some officers who mentored me, helped encourage me to, to go to college. And I started right there when I was in the Air Force. So after I got out of the Air Force, I just continued college, found out that I had a, you know, I had a background in technology from the Air Force, I used to fix air traffic control radar and navigational systems. Didn't like that, as much as I liked being the Public Affairs Office, you know, coordinator for our our unit, loves talking to people. And I got a degree in communication. And after I got out, I found out you know, it was technology was hot software was, you know, enterprise software was coming into its own and people were needed, who could talk technology and, you know, engage customers. And I found at home there. It was great timing. I got to work with Silicon Valley companies when they were first starting out. So companies like Oracle, Sun Microsystems, Borland SEO, Unix, those were awesome. My early customers Adobe, when they were startups, HP, Intel. Some of the biggest companies we have today. I knew when they were not so not so big.

Steve Brown 3:28
So your your book is titled billion dollar sales secrets, superstar selling tips for all seasons. So this is as a designation that, I didn't know until you told me that, that amazing. So in here, you talk about you've, you've sold a billion dollars worth of stuffs, but in that that's with Microsoft, you've been with them so long time and it's like, could you not have picked a more difficult, competitive industry that just grind salespeople down?

Joe Paranteau 4:06
Yeah, it's it's a challenging industry. But um, I've been thankful to be with Microsoft for a long time and through many different iterations of my career, but the story $4 billion sales secrets in in my career here, I've decided to chase bigger and bigger quotas. Who does that? I mean, that's a salesperson who says, you know, I'd really like to get the experiences of running more businesses at scale as a seller. So when I and I also love startups, you know, kind of an intrapreneur inside of Microsoft. So this this business that I was part of, I had the opportunity to work with most of the health care providers in America. And my quota was anywhere between 250 million to 400 million annual. When you break that down, that's like, you know, two and a half million dollars. A day, from a selling day perspective. And afterwards, you know, not a knock on Microsoft. But, you know, this is a spoiler alert in selling a billion dollars over a five year period. Obviously, I didn't get paid, you know, 1/10 of 1% of commission, because it just didn't happen. I didn't make the king's ransom there. But it was a learning experience for me. And I had to reflect on this after, after that five year period, I'm like, wow, I just sold a billion dollars, asked people who else has sold a billion dollars, I found out that it was a pretty rare accomplishment in and of itself. Many people, you know, in Microsoft will run businesses that are billion, that's kind of an easy, you know, easy thing to do. But they've got teams of salespeople. And it's not to say that, you know, I didn't do this, you know, with the help of hundreds of people I did. However, it was my number. This was my number that I was staring down. And it's a number that's big, you know, to put it in reference, when Tableau got purchased by salesforce.com, their annual revenue was, you know, was this amount that I had sold. So it was an entire company with their sales force, and sold this, you know, this amount of revenue, and I was doing it solo. So it was, it's kind of something that I was proud of, but it made me think about sales, and what did I do consciously and unconsciously? And what can I give back to people? You know, what, what's the learning that, you know, I've been through in all these seasons, ups and downs through Hurricane Katrina through 2008. financial meltdown. It's it's difficult being out there, you know, not only in just technology, lots of industries, going through the grinds have the ups and downs in sales. And so how could I share something with the audience's that they would find valuable that they could take? And actually leverage.

Steve Brown 7:03
So your sales career started off when you were a little kid, you would take rocks and paint them and sell them as paper weights.

Unknown Speaker 7:17
Like this.

Joe Paranteau 7:20
It's my rock. When I did, we didn't grow up with hardly anything. I remember, as a kid, we'd go to the grocery store. And if anyone grew up poor, they can relate to this, but we'd go to get cereal. And it was the the generic grocery store. So literally, the cereal would be in a white container, it would say cereal.

It gets something else it would say potatoes. But it was always like puffed wheat. It was horrible. So when I went in the military, I remember I found like fruity pebbles. That was my favorite.

Steve Brown 8:04
So where where does this sales desire come from? Is it from your grandmother? Is it come? You know, where? Where did you inherit it?

Joe Paranteau 8:17
For me, selling. At that age, I recognized the state of affairs, I knew we didn't have any money. And I recognize people who did have money. For anyone who's listening, who grew up like this, if they're honest, they learned at an early age how to you know how to covet and be jealous and it's a powerful emotion because you some of my earliest thoughts and dreams were changing my life and not not living the life that I was growing up in. Having something extra, you know, we had a car that we drove was a Pinto. They were notorious for being unsafe cars, but ours was probably doubly unsafe. on the passenger side, it was rusted through at the bottom. And as we would drive down the road, I remember I would put my legs you know, kind of on the sides of the car, because if I did it, I could actually look down and my foot would go through to the floorboard to hit the ground. I could see the ground running. It was kinda like a Fred Flintstone car, in a way. Very dangerous. You know, but you're taking your life in your own hands when you're driving that car. But I see things like that, that would encourage me and motivate me to do something more. So I was always hustling and doing things. One of my other schemes if you remember Columbia house this, this company would advertise them in magazines, and they'd say, Hey, get you know this many records for a penny. I'm like 10 years old, and I get on to that thing, and I decide, hey, I'm gonna set up a record shop and resell these records, I'm going to get them for a penny, I'm going to resell them for a buck apiece. And I didn't realize I was signing up for this subscription service that my parents had to cancel. And, you know, I remember my mom saying he's only 10. You know, what are you doing, you know, sending this stuff to a 10 year old. That was the story of my life. So I was always, I was always selling, I was reluctant to get into sales. I wanted to go into public affairs, I thought, you know, after a communication degree I didn't think about sales is is really a last resort. When I went to interview, I said, I think I like this job, but I don't understand if I'm right for sales. And one of my mentors, her name is Lorraine. She said, Well, sounding is really about helping people. Do you like to help people? Like Yeah, I love to help people. And I realized that through college, I was doing things that were sales activities, I worked for a stockbroker, I worked for a phone bank, I was doing, you know, tele telemarketing for for charities. And I got to see myself putting this career together had been already in place, I was already doing these things. Well, I enjoyed it. People were blessed when I did it. And so I jumped in full, full force and started off my my technology, selling career and never looked back.

Steve Brown 11:19
So you work for a company that I think most people default when they think of a business. They think of big companies like Microsoft, or GM, or AIG, or whatever. But the truth is, and, and I always say that the invisible heroes of our time, I believe, are the entrepreneurs, the folks that actually go risk everything, their family's future, their future, and they start a business. But the end of only there's 20 or less employees, and most of the businesses in the US and and when you think about it, what do they have to do, they have to start a business, they have to figure out how to run it, how to buy how to negotiate, but one of the things they have to figure out is marketing, but also sales. And you and I were talking before we started recording, and your book is actually to this audience to the folks that are probably the most ill equipped to hire and train and manage and expect a Salesforce to help them grow the value of their business. Why did you What? Where did you get convinced you needed to write a book for these folks?

Joe Paranteau 12:33
I had started with the idea of, you know, it's kind of planted by customers and people you work with co workers and they're like, Oh, you should write a book your, you do things a little different than most people, but it was hitting this this watermark of a billion dollars in sales, over a five year period that I said, Okay, I must have something that's unique, because I don't know anyone who's sold a billion dollars of anything. To to the market, so I've got something to contribute, you know, I just need to figure out what it is. And when I started writing the book, I put post it notes all over my wall to organize my thoughts. Literally, my wife could have killed me because my my walls were posted notes, red, green, purple, pink, blue, every color in the world that I posted notes on my wall. And it was in that moment, because I'd also realized I was going to start back to school and get my MBA in entrepreneurship, that this marketplace was ill equipped to, to handle the demands of selling nobody's you know, entrepreneurs, they go and they learn about a lot of different things, the thing that they don't learn about is, you know, one of the most important, you know, two critical things that that entrepreneurs do is they network a lot, and they sell, they're selling their business ideas are selling for the banks, they're selling for partnerships. And a lot of these ideas will be helpful to them, it's it's kind of a handbook, goes through all the all the key components that you would need as an as an entrepreneur to to be successful, you know, presenting offers, you know, working with partners, different types of things, and I really distilled it for that audience so that they could benefit. And the small and family businesses, you know, family, big family businesses are about 80% of the global businesses today. Yeah. And most people don't realize that they think of, you know, the big companies and actually some of those companies like Walmart, second generation company. You know, I think the biggest company in the world right now is a family business. It really drives our economy. For the listeners out here. They've been struggling with their business during this time, and this book was ready to go. Last year at this time on on March 5, I launched it A year later. And in that year, I knew last year, I couldn't launch this book during COVID. It was, I was calling and talking to customers who were literally crying on the phone. This was one of those watershed moments that will always remember. And I felt I needed to, to add some extra things in there that help to help people during this time, not only to recover their businesses, but to really enact different strategies for, for working with customers.

Steve Brown 15:37
So there's things I grew, I grew up in, gravitated to sales, I was the one that that didn't mind, you know, being out there. Here's the thing about a salesperson. They're the only ones that have this visibility of their quotas in an organization, at least in a small organizations right there. They're the ones that it's on the whiteboard, how much they sold, how much they didn't sell, when they suck, it's obvious when a salesperson But meanwhile, in the background, you know, HR accounting, they don't have their numbers up for everyone else in the organization to see. But here's I, I spend a lot of time in there. And I, you talk about quotas, but I think quotas are what's wrong with sales, it, if I'm focused as a salesperson on meeting my quota, then I don't care whether this product or service is good for this person, I just want to make my quota. So I just want to get them to sign on the dotted line and get out of there and get on to the next victim to make my quota. And I think most sales managers, I think most business owners suck at managing sales, that directing sales. And yet, one of your titles of one of your chapters in here sales managers suck. Okay, so I love that yours, you're saying that? Let's do something I want to I got, I got about five little questions here. I want to ask you, I want to see what your answers are. But so for the folks that are listening, you know, when we talk about a sales quota, just what is the sales quota.

Joe Paranteau 17:23
I've always liked the definition, it's a, it's a numerical value that takes excellent salespeople and makes them less excellent. I love it. It's one of the things for especially for the entrepreneurs out here. Eric Reis wrote a great book that many people are familiar with for entrepreneurs called the lean startup. In it, he talks about vanity metrics. Big companies are great at vanity metrics. But even small companies can be great at vanity metrics, they might think, Hey, this is what I need to base my, my sales quota and my sales performance objectives around this concept of a quota and they lose sight of the customer. Your business should always have metrics that are customer base that look at, you know, are we growing customers, you know, are we growing number of customers profitability of customers, those are the things that are going to impact your business. When you start getting into to vanity metrics, you'll know them because they they look good, people love to say hey, you know, I'm, I'm doing this great, great thing for the business. You always have to ask yourself, how is this helping our business, be profitable, grow and win customers, and if it's not meeting those objectives, then most likely your sales performance objectives are all are all sideways. And that's one of the things that you'll find many sales managers are, you know, they become great at is defending a business that they know little about, because they're there when detached are removed from it. And the sales people who get to, you know, be eyeball to eyeball and voice to voice with customers, they know a lot about it. So it's why I encourage everyone to, to go out and go on customer calls. It's a great equalizer to understand what, hey, what's working, you know, do we need to pivot away from this, you know, this direction and go in a new direction? Or should we stay the course and it also helps build some empathy for you as a business owner to your customers, you know, what are they experiencing? How can you help them? What's the market changing? What new competitors are, are emerging, things like that. But yeah, the the the chapter sales manager suck was also built in there for salespeople because sales books I've read most of them, they read like a metronome. You know, you can pick it up. And if you're a senior salesperson, you can thumb through the pages and go I know this. I've read this before I read this. What Wait a second, what's this right in the middle of the book? I can relate to this. But no one ever talks about the obstacles that you'll encounter even within your own company. In a sales career, some companies you might have to sell internally harder than you do externally. and navigate, you know, uncharted waters with changing, you know, some people might have three sales managers and given your, they might have to deal with different layers of sales management. In addition to customers,

Steve Brown 20:23
sales managers, I think you know, that quoted to me dehumanizes, the essence of sales is creating a long term relationship with the customer, and business. But quotas make them nameless and faceless. And it's like they dehumanize the process. And I don't think sales managers understand that because they're not out. They're not on the ropes, they're not getting their rejection, they're just wanting to crack the whip, so to speak.

Joe Paranteau 20:57
Now, one thing I'm thankful for, in learning to perform, you know, from, from a sales standpoint, in a metrics driven way. I've learned to take those metrics, like quota, and apply them across my life, to really say, hey, here are my goals and objectives. Here are my own. Here's my own quota. And it's funny, Mike, my quotas are usually larger, because they're based upon the things that I really want to do. Not what the company wants to do. Right. So I always, I always lay down my, you know, what's, what's my objective? What's my goal that I'm in my dreams that I'm striving toward? And how can I leverage the company to help me get there?

Steve Brown 21:44
So So I got a couple more questions. But here, I want to tease a question that we're going to do YouTube exclusive question. And so this is what I'm excited about. But what, what was the main purpose for Native American storytelling? Now, in your book, what inspired me to want to do this as an exclusive on YouTube, you won't be listening to it on this podcast, but if you want to go to our YouTube channel and listen to it, is that storytelling has a place in your book, and I'm really fascinated with story based sales. So just want to hang that out there. But here's, here's so I'm a business owner, I have to figure out a way to manage my Salesforce. So one of the things I there's this dark forest, I got to go through hiring a sales manager. How to hire a good sales manager? What's your answer?

Joe Paranteau 22:44
hire somebody who is curious, who believes their best days are in front of them, that they recognize they can be an excellent coach. You know, how often do you see phil jackson going out there and doing you know, dunks or layups? No, he doesn't. That's the thing about a great sales manager is it's not necessarily based upon sales performance of that individual person. Many, many people enter the trap that Oh, because, you know, Susie, or john was a great salesperson, they were the star rockstars that they're going to be, you know, an excellent, you know, sales coach and sales manager. Because now you have to translate those experiences into coaching others, helping them find their own way. That's usually not the case, that the star performer usually ends up being the worst type of sales manager. People who are excellent are those who approach it with curiosity, compassion, they're great with people, they're understanding. They can really see the humaneness of the person and develop the potential in those people there. They're good at, you know, kind of squeezing when they need to, but but understanding the, you know, what that person's going through, and using empathy and motivation. It's helping them reach their own internal path. And it's a it's a hard business. It's, you know, I'm, the truth be told, I'm a director of a selling team today, and it's, I've had good years and bad years, the bad years were ones that I just, you know, I had to look in the mirror and say, that wasn't my finest, finest hour did I did I help those people become better? You know, and you know, you always have to continue growing and being, you know, developing yourself as well. It's a it's a fun, it's a fun role, but it's one that many people think the directive approach is the best approach being in the military. even people in the military don't don't lead by directedness one of the best leadership behaviors that i learned early on our you know officer and leadership teams in your leadership team said okay everyone who's on our leadership team mid level managers hold nccos officers we would all serve people during the holidays we take over the mess hall we'd cook the dinner everyone would line up we would serve them and their families as they came through and that is is a long standing impression many people probably don't realize that the military operates that way however when you put your life in each other's hands you have to learn to be a good servant and you have to to meet those people where they're at and that's stuck with me forever as something that that i want to represent you know as a business leader

Steve Brown 25:56
yeah one of the most unenlightened organizations that was sales focused that i was a part of and when i say sales focus they learned like make a quota and cold calls how many cold calls do you do that was the essence of their their sales focus but their inspiration they put someone in charge of us salespeople that was selling against us it was like how like here's the recipe for how to destroy us sales is like less put the the salesperson that's getting commissions as well in charge of managing you and deciding what leads you get i'm not bitter or anything i'm over it i've had therapy and i think there was a movie that they made like that was like glengarry glen ross so okay here's the next question i hear all the time how to be an effective sales manager you talked about it being a service serve service based or leading serving what's another thing that you think how to be an effective sales manager is important

Joe Paranteau 27:10
i think selling you know empathy is one of the one of the best things you can have an empathy doesn't mean oh i feel sorry for you it's it's putting yourself developing a perceptual position to put yourself in the other person's shoes literally understanding what happens to this person when they leave you know where did they go did they go home do they have a family what's life like that for them what struggles do they have what are their hopes and dreams once you understand who that person is and what they're motivated by many people try and take broad brushstrokes and apply them across their entire business it's good to have goals for your team but you have to inspire them you have to start with your you know what's your mission what's your vision is a contagious how are we going to enroll them into that and do it in such a way that it makes sense for them you know i might have a mission that we're going to go you know make you know $300 million this year as a business how do i make that real for for you know that team of people they don't care about that how do i make them care and you make them care by connecting it to their life you know who are they going to be serving why is it important what do we offer that company as a value proposition that that means something you know if we're if we're in business just to make a buck you're gonna make a buck but you're probably not gonna make a buck 50 because you know customers are inspired by your vision as well and your vision has got to be bigger than than you you have to have you know something that matters that changes their life and you have to believe it and if you're selling you know in sales management and you don't you know you're not on fire about what your team is selling how are they going to be on fire about it if you're not on fire i

Steve Brown 29:10
love that quote if you're in business to make a buck you're not going to make a buck 50 here's it so how do you manage sales activity

Joe Paranteau 29:22
i think sales activity comes from having strong goals like one of the things that i would i've always started with is that dream you know being you know coming from the background that i've had i had i've had big dreams and there's people out there who will squelch your dreams and say ah you can't do that even writing this book i have people who are like oh you shouldn't write a book you're kind of putting yourself out there you know it's uh you're exposing yourself do you really want to do that like yeah i kind of do want to do that i think that there's an important message that i could share with people that is going to be helpful to them and i know these experiences right now are going to help people get back to work they're going to help their businesses grow there and help them be more effective i've read every i've been trained i used to sell to sales leaders as my my target market as part of that you know selling orientation i had to get trained in pretty much every sales methodology out there and i've had success and actually been study group for different sales methodologies where people had said hey we're gonna base our sales methodology and some of the things that you're doing that's when the light hit me that may be what i do deserves to be something that i could i could use to help people on and that's something that i always wonder about when you're reading these sales books you're like has this person been in the trenches have they looked customers eyeball to eyeball have they been rejected do they know what it's like to be in a competitive situation have they dealt with sales managers and all the litany of other things that that you have to go through in a sales career and with me they don't have to wonder because i've been through it seen it done it got the t shirt and the bruises

Steve Brown 31:12
okay so here's here's another question one of the ask somebody fill in the blank at the end a good sales manager knows that

Unknown Speaker 31:21

Unknown Speaker 31:24
what motivates his people how do you figure that out spend time with them

Joe Paranteau 31:33
ask them questions the the answers will come in between the things that you're actually doing when you prep for a meeting ask questions hey come tell me about the meeting that we're gonna have tomorrow great what do you want to know well just you know what's the plan you know how have you been prepping for it tell me a little bit about what their business pain is and in how you see our our outcomes that'll tell you a lot you're asking questions you're being curious a lot of times this is how the prep will go hey we've got this meeting tomorrow let me see your call plan you know and then it's all judgmental oh this call plan is not very good would you do drew this up with a crayon you spend 10 minutes on it and the salespersons like what you know that's what i get but when you're engaging you're curious you ask questions you're seeking to learn and understand and view the world from their position you'll learn about them as a person they might say you know i've waited until the last minute to approach this because just pause and and they're like oh actually because i was taking care of my grandmother who's dying of COVID oh i feel really small now because you know because i didn't ask that question but how often does that happen to where people are suffering and you don't know my dog's not suffering she's yeah she's telling me she wants to come in what's your dog's name luna

Steve Brown 33:24
luna she's a border collie

Joe Paranteau 33:27
she is a border collie

Steve Brown 33:30
she's smart i got a border collie she's the smart smartest border collie and marketing she listens to every single one of these calls

Joe Paranteau 33:38
yeah luna does my taxes she's great that's how smart she is

Steve Brown 33:44
we're having a great conversation on the roi online podcast with joe pronto he's the author of billion dollar sales secrets superstar selling tips for all seasons and so joe this has been a awesome conversation so we're gonna do a youtube exclusive we're going to talk about what's the main purpose for native american storytelling because you talk about storytelling and how it impacts sales but we're going to do that on the youtube channel for those of you that want to find it it's at the roi online youtube channel but but here's the question i want to ask you is what's one question you don't get to answer because no one ever asks it

Unknown Speaker 34:29

Joe Paranteau 34:34
the question that i finished my book with is a question that i've never seen in any sales book and it's one of those questions that i felt compelled to to answer and it's what do you do if you're successful and to say it's one of the missing elements in sales mentorship and leadership because no one talks about it some people like sales because it's performance based I found early in my career that there was no one to tell me, what happens when you go from the kid who painted rocks door to door to make a buck, to getting more bucks in your bank account in 30 days than you ever thought you could. And you make you live the Rockstar life and you make some of those dumb mistakes. One of my mistakes was, okay, I think I'll buy cars, you know, monthly. Wow. So I bought a car this month, next month, I bought a car and went out to dinner all the time. I flipped completely from what you would expect me you know me to do. And it took a lot of work to get to a place that you know, I approach things with gratitude. I learned to live hungry, cheaply, like, like the kid with the rock again. And be grateful, you know, invest for the rainy day and have your rainy day fund. So that's a question that people don't, I think ask enough and talk about enough is let's let's develop a success plan here. But it's important because especially if you're trying to motivate yourself, your company and your vision, having that plan of success. And what you're planning to do is is crucial.

Steve Brown 36:29
I'm in there. Yeah, I mean, there, I'm, I was one of those companies that you were talking about, I was buying big chunk of stock and one of those companies that disappeared after the crash. But you know, I was investing that money and when buying cars necessarily, although I probably will. I did buy some cars, but not one a month. But all of a sudden, things change. They dry up, companies go away, investments disappear.

Joe Paranteau 37:01
But at least you're investing in an asset. No, like, Rich Dad, Robert Kiyosaki goes, an asset puts money in your pocket, you know, a liability takes money away. And it it strikes to financial education. In our country. It's horrible. Nobody ever learns about how money and they definitely don't learn about selling. And these are two fundamental things that I think I know, that are crucial to life. So we, you know, people who have experienced these things need to, you know, to be good stewards and to trust others with the knowledge that we've learned.

Steve Brown 37:42
So Joe, what's a great way for people to connect with you that obviously, they should buy a book? spend a little time with you there, but how can they connect with you?

Joe Paranteau 37:53
I've made it easy, because you want to think that with a name like Toronto, just spelling it is difficult. For everyone who's out here who wants to connect with me, I really enjoy it. You can find me anywhere on social media by the J par. J par is something that at Microsoft, they didn't want my you know my name to be this long. So they're like they started calling me Jay par. It's much easier to say than paronto. But you can find me at the Jay par, that's a website, www dot j par. It's also my handle on Instagram, Twitter, pretty much most of the social media platforms, Facebook, reach out to me I have a different personality on any social media platform. I try and let people in on my life and what I'm doing but I really love to hear what they're doing. How I can impact you know, their business and questions and things that they learn some of the greatest joy that I've had in writing the book is having you know, say sales leaders who I used to work for turn around and scribble their notes I put I put things for people to write on this book isn't just a book you read it you can write in it and come up with your own ideas because that's the point of it point is not me. point is you what's what are you going to do with these ideas and turn it around to make you know your billion dollar secret a reality?

Steve Brown 39:23
j p a r.com.

Joe Paranteau 39:26
j par

Steve Brown 39:28
Jo pronto billion dollar sales secret superstar selling tips for all seasons need to get the book. Imagine it's on Amazon.

Joe Paranteau 39:38
It's Amazon. It's Barnes and Noble. It's even walmart.com around the world I found I've got readers in New Zealand. So for all my Kiwis and Aussies out there, shout out but people in the UK, South Africa, Morocco I've sold books and in some pretty unlikely places that I never would have guessed. So it's it's wonderful learning about the experiences of people in their businesses do reach out, I'm happy to hear what you're doing and if anything I can do to help you.

Steve Brown 40:16
I'm all in sales, the universal equalizer, the universal skill that all entrepreneurs need to develop another book on sales, I don't think you can read too many books on sales.

Joe Paranteau 40:34
Join as many as I can. And I, you know, like, like Chiclets, you know, I pop them in all the time. I've, I want that's why I wanted to make this one a little different, including some things that, you know, most sales books might not have. So I'm, I'm curious to know what people think of what they're doing. It's from the people who've read it so far. They've said, Wow, this is this is a very different type of sales book. You really, you really hit the, you know, the nerve with me. So

Steve Brown 41:07
awesome. Joe, you've been a great guest on the ROI online podcast.

Joe Paranteau 41:15
Well, thank you, you've been a great host. And this has been awesome audience I really enjoyed my time. Really have it's, it's one of the things that I've come to enjoy is connecting with the audience and learning, you know, talking and but but yeah, the conversation still still out there. You've heard from me And now I'd love to hear from from you and your audience, and I appreciate you for having me on today.

Steve Brown 41:41
My pleasure. Follow us on over to the YouTube channel where we're gonna learn about what was the main purpose for Native American storytelling from Joel pronto and that's a wrap

Transcribed by https://otter.ai