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SEO Expert Michał Suski on How to Take Your Content Strategy to the Next Level: The ROI Online Podcast Ep.139

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How do you truly know you’re delivering the best and most relevant content?

I Want Unlimited Warm Leads!

“With AI, the writer is not focused on typing 2000 words. He or she is focused on making this piece unique, creative and actually sounding like them so it has the right message, the right call to action, it builds up tension, and the reader can actually feel the story." –Michał Suski

If you’ve wondered this question, this episode of the ROI Online Podcast is for you. We sat down with Michał Suski, SEO specialist and co-founder of Surfer, to learn how to merge content strategy, creation, and optimization into one smooth process that actually works.

Michał  is a SEO Specialist. He joined the IT industry during his last year at university. Five years later, he became a co-founder of Surfer, a modern SEO tool that helps efficient teams stay ahead of the game.

I Want Unlimited Warm Leads!

Surfer is a bootstrapped company, profitable, and growing constantly. Michał is responsible for educating customers, introducing Surfer into their processes, improving business development, and driving the product growth direction.

If you’re wondering how you can create content that ranks on the first page of Google, better your strategy, and grow your company you should definitely listen!

Among other things, Michał and Steve discussed:

  • Michał ’s backstory and experiences 
  • How his company “Surfer” started 
  • The importance of having a great content strategy
  • How to cheat Google SEO
  • How to write a good description for SEO
  • How to make money off of SEO
  • The importance of blogs for SEO


You can learn more about Michał here:

Follow Michał on LinkedIn


You can learn more about Surfer here:



Read the books mentioned in this podcast:

The Golden Toilet by Steve Brown


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Topics: Email Marketing, Marketing, Sales, Podcast, Podcasts, ai