On this special segment of Client Convos on the ROI Online Podcast, Steve chats with Stephen Eoff about the importance of having a digital presence in today's fast-paced world, especially during the COVID-19 pandemic.
Stephen Eoff is the current owner of Jack Tyler Engineering, a third-generation family-run business. Back in the '60s, Stephen's grandfather Jack Tyler started the company with an engineering mindset. His mission: provide top-of-the-line equipment and repair services to municipal, industrial, and commercial operations. When Stephen's father, Sherman, married into the family, he started working in the business as well, eventually becoming an owner in '92.
One of the interesting things about Stephen's story is that he found his passion at home, but he had to leave home to realize it. Stephen grew up in the business and felt comfortable working alongside his family, but his father talked him into working out in the world instead. There, while studying engineering and working in the field until he turned 30, Stephen realized how much he loved working for Jack Tyler Engineering. It was more than just supporting the family. It was his passion.
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While he studied engineering, he found the sales aspect of running a business to be much more interesting. Stephen preferred to spend his time talking with people than working behind a computer. It's a skill that, to his surprise, ended up working to his favor. When he came to take over the family business, it became clear that Jack Tyler Engineering needed a strong sales
As a business owner, Stephen recognized a problem many of us entrepreneurs have to face sooner or later: the business wasn't built to scale. The world has changed, and the word-of-mouth strategies that worked for Sherman and Jack used weren't standing the test of time. The people he worked with now expected the company to have a strong digital presence. It was a kick in the gut since Jack Tyler Engineering didn't even have a CRM at the time.
So Stephen did some digging into the world of marketing and discovered "Building a StoryBrand" by Donald Miller. That discovery led him to ROI Online, where he learned how to build a digital business foundation that helped him grow his business even during a pandemic. Today, he's continuing to create the pieces his business needs to secure the right talent, keep vendors happy, and maintain customers' trust.
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Stephen Eoff is the owner of Jack Tyler Engineering:
https://www.jteng.com/
To learn more about StoryBrand, pick up your copy of Donald Miller's book, Building a StoryBrand, by clicking this link.
And you can get a shiny copy of The Golden Toilet on Amazon here:
https://amzn.to/2X3NKlB
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