[Feature Friday] StoryBrand Guide Erika Bryant on How to Make Your Marketing a Piece of Cake - The ROI Online Podcast Ep. 32

Do you really have the attention span of a goldfish? Marketers like to make this excuse, the truth is, people will remain interested so long as you’re interesting.

On this episode of the ROI Online Podcast, Steve talks with StoryBrand guide Erika Bryant about how to stay interesting and make marketing a piece of cake.

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Erika has been working in marketing for over a decade. She started her own company in 2012 and shortly thereafter found StoryBrand and became a guide. She’s seen marketing from multiple viewpoints and perspectives with experience working for companies, within an agency, and as a consultant, all of which informs her company, Piece of Cake Marketing.

Launching a campaign isn’t just about the direct results coming from "those emails" or "that masterclass," as Erika well knows. She focuses on a comprehensive strategy that clarifies your messaging so that, no matter how someone finds you, they can easily tell what you do and how that would benefit them. 

She thinks it’s important to remove your emotions from the outcome of your marketing so that you can be objective about what a project is supposed to do to land and whether or not it worked effectively. And, it’s imperative that you simplify and clarify your messaging so that people know exactly what you do. 

When it comes to your message, your business, and your marketing, the question you must ask yourself is whether or not you’re interesting. People will pay attention so long as they are interested in what they’re seeing/hearing/doing. That means, when you put on your marketing hat you don’t lose sight of your human ability, it means you tell a compelling story, and that you stay on message. And, it means you stop worrying about what everyone else is doing along the way. 

Erika’s formula for success? Know what you want for your business. Get specific about what you offer. Then show up, give, and ask—in that order. You have to show up where they can find you, give them something helpful, and only then have you earned the right to ask. But of course, you still have to ask or you’ll never make the sale.

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