Entrepreneur Sid Bharath on the Importance of Copywriting in Your Business’s Success: The ROI Online Podcast Ep. 59

How important is copywriting really? In this episode of the ROI Online Podcast, entrepreneur Sid Bharath shares how good writing can give you a competitive advantage, why you need it, and the key to creating good copywriting (even if you aren’t a writer).

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Sid is the CEO of Broca, a revolutionary platform that uses AI to generate effective and relevant marketing content. Sid works with startups to help them identify their best growth channels and scale up in a data-driven and systematic manner.

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Some small businesses struggle with marketing and copywriting. The thing is: both are imperative to running a successful business. Content isn’t all about social media or your website. Other channels like email marketing are just as important and can boost your sales. 

Among other things, Sid and Steve discussed:

• Why copywriting is a valuable skill and a relevant form of marketing  
• How to identify which growth channel is the best for your business
• The expectations you should and shouldn’t have when hiring a marketing director or an agency
• Email as a great marketing growth channel 
• The importance of data for copywriting
• Backstory on Broca, how does it work, and how it can elevate your business 
  
  

Listen on your favorite podcast network:

• Apple

Also available wherever else you get your podcasts.