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[Feature Friday] Tibor Nagy of the Mindset Horizon Podcast on starting and running a successful podcast for your business - The ROI Online Podcast Ep. 20

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Tibor Nagy has worked as an architectural engineer, a country manager, and in sales and project management. He was in German, Austria, and Switzerland before ending up back in Budapest, Hungary where he did his university studies and now lives. 

 

After realizing he wasn’t happy in his job—at first because of the pay and then after realizing he wasn’t fulfilling his deepest desires—Tibor started studying entrepreneurship and mindset development, which led to him starting his own business and podcast: Mindset Horizon. The work he does fulfills his desire to help people stop holding themselves back, build confidence, and follow their visions and he found it using a combination of studying his beliefs, values, identity, and vision for his future. 

Tibor chose to do his podcast in English over German and Hungarian—even though he speaks all three languages—because it spoke directly to who was in his ideal audience. On Mindset Horizon, Tibor interviews guests and talks specifically about topics such as mindset, entrepreneurship, and personal development. He uses the platform to position himself as an expert in the field and to promote his coaching business. 

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His best advice on how to do this for yourself is to put systems in place and to then leverage them when it’s time. Tibor sees podcasting as a long-term strategy to build up content so that people can find him down the road without more effort on his part. Even if it’s slow-going and no one finds you at first, he believes it’s all about building momentum. 

Tibor’s podcast mission is to empower impact-driven entrepreneurs, thought leaders, coaches, and visionaries. He plans on studying behavioral psychology or a similar field in the future because he’s seen first-hand how much struggle comes from caring too much about what other people think of us and he wants to help entrepreneurs break through those mindset blocks by focusing on their specific vision and acting on it in the present moment. 

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Topics: Marketing, Podcasts, Story

Tibor Nagy : 

So, what I do now, before I hire anyone, is, you know, really to eliminate and optimize. So, first of all I optimize, and then I eliminate, right? So, when I see something is not needed in the system, I just simply eliminate that, you know, element, right? And so I optimize before I outsource, because if I don't optimize the system, and I outsource, then they have this, you know, not, you know, perfectly working system and they can waste a lot of time with figuring out what to do how to do. The question is sometimes, when Is it ready? When is the system ready? I have, I have, I have, I think I optimized my systems. Now that I saw yours, I'm not sure. But I actually yeah, so it can be outsourced.

Steve Brown : 

Hi everybody. Welcome to the ROI Online Podcast where we believe you, the courageous entrepreneurs of our day, are the invisible heroes of our economy. You not only improve our world with your ideas, your grit, and your passion, but you make our world better. I'm Steve Brown. And this is the place where we have great conversations with winners just like you, while we laugh and learn together. Welcome back, everybody to the ROI Online podcast. And today's going to be a fun conversation with a gentleman that you need to meet. His name is Tibor Nagy. Now, you spell it just like it sounds. And Tibor is from Hungary. He's talking, coming in via the internet from Budapest. And he's an interesting gentleman I wanted to have on. And here's, here's the reason why, he's got a great podcast called Mindset Horizon Podcast. He, he interviews really interesting people, such as myself, actually. But the other things that I, I really wanted to talk about today is, is Tibor has an excellent podcast. He's got an excellent system. And also, he's got an excellent coaching offering. And so, first of all, before we get into all that Tibor, welcome to the ROI Online Podcast.

Tibor Nagy : 

Hi, Steve, thank you so much for having me on. It's a great opportunity and thank you so much for this.

Steve Brown : 

Yeah, I'm honored that you, you're foregoing dinner right now. It's, it's it's morning time. I just finished breakfast and I hope I'm not making you hungry but but Tibor put off dinner to make this podcast. So, Tibor, give us a little backstory about you and your journey and how you got to where you are now.

Tibor Nagy : 

Yeah, thank you so much. And I was just wondering, you have an amazing system when it comes to the podcast. So maybe I can learn something from you already.

Steve Brown : 

No, I stole most of it from you, actually. So it was a research, right?

Tibor Nagy : 

But it's awesome. I think it's maybe connected to your website, somehow. I don't, I don't, I'm not sure. But you're the expert on that. So maybe we will dive deeper into that. So, yeah, thank you so much for having me on. It's a great opportunity, and I really appreciate this. And yeah, so I had a big transitioning. You know, I talk a lot about this when I give interviews on podcasts. So, yeah, now I'm located in Budapest, Hungary. I was living in Germany and Austria for a while, so I was working as an architect, an architectural engineer, and a country manager, actually. That was my last position I was employed in Switzerland I was responsible for—. It was beautiful my home country as a as a, as a country manager. We were working on supermarket projects and things like that. That means—so sorry?

Steve Brown : 

Negros supermarket or—?

Tibor Nagy : 

No, it was it's, it was Spar. It's called Spar. It's a it's an international organization based in the Netherlands actually. So that's the mother company. And yeah, it's it was the Austrian subsidiary, and it was actually registered in Switzerland. So it was a little bit, I was living in Austria at that time. So. But you know, my background was in architecture. So I studied architecture engineering, here in Budapest in Hungary. And when I finished my studies, I worked in Hungary for about three years before I moved out to Germany. And the reason for my moving out was: I was always unsatisfied with my salary in Hungary. And since I could speak languages, so I could speak German to some extent and English a little bit better. I was like, why not just move out, you know, move abroad and try something else? Like, have a better quality of life. And so that was my desire. So I always felt that I was underpaid in Hungary. And so I just moved out to Germany. That was my thinking at that time, I wanted to have a better quality of life, earn more money. I was around I think 26/27 years old. And I was chasing this definition of success. I don't know, I wasn't really aware. I just really was unsatisfied with my salary. And I was kind of like, frustrated and upset because I went through a master's program in architectural engineering and I was like, this is this can be my reality, right? My job wasn't that bad, but I was just, you know, hoping something, hoping for something better. So, I moved out and I started to work in Germany. In Germany everything at the beginning it was a huge struggle. So I needed to learn the language. I needed to really master the language in order to be myself. I think I went through a, kind of like very dark time because I wasn't able to express myself, you know, my, my expertise and architecture and engineering as I could in Hungarian. So I was going through this struggle at the beginning. So, you know, I remember on the weekends, I was learning the language I was reading books and in German. And, and basically as I was reading these books, actually, this is how I was somehow started to play with this idea of creating something on my own in the future. So when I, you know, started to read these books, I was thinking, "what kind of books should I read?" And I figured, you know, business books and marketing and starting your own business. And I was always interested in you know what it takes to start your own business. Like, I was dreaming about this already in the university, like, you know, what it would like to to have an own business, to have your own business. And so I was living there in Germany, I was studying the language, I was becoming better at German. And I reached a point where I was, I was really good at German and the job was okay. I mean, in the sense that I was earning good money, I could travel more, so you know, I had summer holidays, I could afford more things. But somehow I was—my main struggle was, I was somehow disconnected from the field that I was working in. So, you know, after my studies, I made a choice to work in the technical field. So when I was finishing my university studies, I could have gone in the direction of becoming a architectural designer, which is to be honest with you, was my personality I was more attracted to, to this notion of becoming a thought leader or architect that has an impact on the world. Right? Right? That was my vision when I was at the university: that I'm becoming this architect who designs buildings that has a huge impact, a positive impact on society, on on the built environment, and basically on people. And that came from a very deep desire from my childhood. That I didn't really have an organized room when I was a child. And when I was at the university, I could really connect back to this idea of: I wanted to make people's lives better by creating nice environment[s] for them. So that was my, let's say, desire at the university. And, you know, I became aware of those thoughts after I went deeper into coaching. And I was working on myself—self reflection, journaling, self exploration. So I went through a lot of, you know, really working on myself after being disconnected from the job that I was having in Germany. So long story short, you know, that was my deepest desire: I wanted to have this impact. But at the end of the university, I actually decided to go into the direction of the technical engineering because I knew, I simply knew, that people are better paid in those areas. So that was—and I learned a lot. So I went working for a company in sales and product development in the construction industry. So I was involved in sales and project management which which was cool because I learned a lot you know. It was a complimentary to my university studies because at the university I was learning more about design and, and technical engineering details and, and stuff like that. So sales and product development was was a great complimentary to the university studies. So back to Germany I was jumping a little bit bouncing here and there sorry for that, but I was there in Germany and I was disconnected. And I figured I need to do something. And as I mentioned, I was reading books about entrepreneurship. And I, I got really interested in this, in this field and the notion of becoming an entrepreneur. And as I went deeper into this field or topic, you know, I got more interested in, you know, how to overcome fear, how to cultivate a mindset, and how to become this person, right? With this confidence with this empowering mindset and belief system, so that you can actually start your own business. Like, have the courage to make this transition and stuff. So I went deeper into personal development that was my turning point. So I started with business marketing. And then I started to read more and more personal development books and also listening to podcasts. So one of my favorite ones was Impact Theory with Tom Bilyeu from, from Los Angeles, California. And that was my, that's my favorite show today. And I started to listen to or watch that show actually about three, four years ago. So, I was captivated by this, you know, notion of, you know, becoming this entrepreneur. Like, from a personal development point of view. Like, like cultivating your mindset, cultivating your identity, and building this confidence so that you can start something. And this is how I went deeper into coaching and I eventually, you know, made the decision to to take a coach training program: Erickson International, because simply I wanted to learn more about these things, right? And on my podcast, we talk a lot about, you know, personal development, mindset, and belief systems. And I just have this curiosity inside of me and I talked about this in my podcast, in my introductory pilot, and I'm just releasing my 50th episode on on Wednesday. Actually, it's the 50th interview, cuz I because I created 17 solo episodes besides those interviews. And I talk about how I followed my curiosities, and how curiosity led me to where I am today. So, when I felt disconnected, I was just really, you know, open mind, having an open mind and not thinking about what I studied or who I was or anything like that. I was just, you know, [a] completely new page. And I asked myself different questions like, what do I really want? You know, who do I want to become in the long run? And this is how I opened up my vision. So, you know, I talk a lot about having a vision. And this is how I basically came back to this vision. Like, came back to this desire of wanting to have a positive impact and start something so that I can, yeah, fulfill that desire. And that was my journey in a nutshell, I would say so. You know, since then, in the last three years, I would say I went through the coach training program, a lot of self work, and started the podcast, started Mindset Horizon. And, I mean, I love it, man, I, I really love talking about these things. It's huge. I mean, you know, I really believe that a lot of times it's not about the knowledge. It's not about information because you know, you can learn languages, you can you can have access to the information. But it's about: do you have this empowering mindset? Do you have the card? Do you have the confidence in order to move towards your vision? So that's why, you know, we talk a lot about fear, overcoming fears, overcoming limiting beliefs, because there are many people, there are many things that hold people back. So it's it's above capabilities, and strategies, and skills. So it's about beliefs, values, and identity and also vision.

Steve Brown : 

Well, let's stop there for a second.

Tibor Nagy : 

Yeah, yeah. Yeah, for sure.

Steve Brown : 

So, so you're—what I'm what I'm, I'm interested in, is you you got the conviction to start a podcast.

Tibor Nagy : 

Yeah.

Steve Brown : 

And it's like you, you wrestled with, "well, who am I really? I don't have, I do have this expertise, but who am I to talk about—I haven't like had two million dollar companies left and right and night." I, you have a unique path, but you decided to start a podcast and then start producing content on a regular basis. Now, that decision process for you to go and do that, investigate it, learn about it, set it up, start to produce episodes. Let's talk about that a little bit what was going through your mind?

Tibor Nagy : 

Yeah, this is an awesome question. And you know, I'm just so, anyone anyone's listening, I'm just so glad that I found this medium. And, you know, one and a half years ago, I have—well, back then I had this idea of starting a podcast, let's say two years ago. I have never imagined—I would have never imagined that I'm gonna do a podcast, right? So as I mentioned, when I stumbled upon Impact Theory, I was just dreaming about having something like that. Like it was so captivating to me, right?

Steve Brown : 

It it moved you.

Tibor Nagy : 

Yeah. It moved me a lot, right? And so I was dreaming about this, but I was like, "Who am I to start something like that, right?"

Steve Brown : 

Yeah, exactly. Yeah.

Tibor Nagy : 

Yeah. Yeah. So.

Steve Brown : 

And you think well, do I do it in all these languages I know? Do I do it in English? Do I do it in German? Do—right?

Tibor Nagy : 

Yeah, that's that's an awesome thing that you mentioned. Because, you know, when I started my Instagram profile, about three years ago, I was living in Germany. And I was literally thinking about this, like, should I post in Hungarian? Should I post in, in German or in English? And this is a really great question, because at that time, I wasn't really conscious about this decision, but it's the question of: who is your target audience? Who are the people that you you know, want to attract, right? Who are the, who are the people that you want to work with? And so I had this desire of working internationally. And I figured, that was a huge turning point for me that I figured in Germany working in German and stuff, that I want to focus on English. That was my desire. And so I, after that it was clear that I want to, you know, produce my content and everything in English. So that's a really great question.

Steve Brown : 

It wasn't, it wasn't that you'd worked with a bunch of Germans and didn't want to talk to them anymore? It was—.

Tibor Nagy : 

Yeah, you know,

Steve Brown : 

What's funny is most Germans know English anyway, it's, they just tolerate us trying to stumble through our massacring of the German language if we're trying to relate.

Tibor Nagy : 

Yeah, and, you know, I, as I was a teenager, I always wanted to move out to the US and I've been there twice, and my grandmother's brother lives there. And so I wanted to move out for some reason I was I was somehow captivated when I was there. So eventually, later on it, you know, after university I figured that I didn't really want to move that far away from my family and I think it's connected to values. So, you know, back to the podcast and having an online business like in Germany, it became really clear to me and and important. Like, I could articulate it, that flexibility and freedom and, you know, having the location-independent business is important to me. So that's that's how I got interested in online businesses, like how to how to build an online business. So, but that's again, connected to my values, like I was valuing, and today I value you know, flexibility and freedom because I figured in Germany and, and and that I didn't, I didn't really want to be that far away from my family or what if I just, you know, needed to get back for some reason. I wanted to have this flexible way of working. So that idea was very appealing to To me, and yeah, these, yeah.

Steve Brown : 

It's interesting. I saw some stats on, from Buzzsprout. The, the American audience in podcasts, the line is like, I don't know how many how many people listen to podcasts and in the States, but in like in Europe, it's it's just starting to, I think there's just now learning the word podcast and what it means.

Tibor Nagy : 

Absolutely, you know, that is how I actually, my podcast ranked number one in Hungary. Even though I'm not really, I'm not targeting the market, but you know when you look at Hungarian podcasts, there are just a few in personal developments. So, when I actually moved back to Budapest it was about three months ago, I was living in Vienna in Austria. And I got in touch with a couple of people here and, you know, what I do is like pioneering here in Hungary, right? So I could I could definitely you know have this how do you call it like a value proposition or USP.

Steve Brown : 

Unique Selling

Tibor Nagy : 

Yeah, unique selling proposition to to teach something on podcasting here.

Steve Brown : 

Totally, in the universities etc

Tibor Nagy : 

Yeah yeah yeah absolutely. So, the only thing was that I wasn't, I didn't really want to do—so I'm I'm a big believer of a focus and The One Thing. So, even though I speak other languages I was very much focusing on the English language. Like, I was, I wanted to master this, right? Because, for example, I had a speaking engagement here in Hungary. So because of Coronavirus, it was moved online. But, you know, when I start to attract, and again we get back to this target audience, when I start to, you know, speak in Hungarian, I start to attract people who speak Hungarian and not all of them speak English, right? And my content and my services, my podcast is in English. So the people that I attract, the Hungarian people that I attract with such engagements, who don't really speak English or they don't really want to listen to English podcasts, those are not becoming my, you know, listeners or audience, which is, which is too bad. So again, we are getting back to this target audience: who I really want to focus on when it comes to you know, attracting people. So, yeah, well, Hungary can be a niche, of course.

Steve Brown : 

Let's talk about—so you've been doing, you said 50 episode episodes, right?

Tibor Nagy : 

Yeah.

Steve Brown : 

So, from the time you started your first episode, the 50th episode, several things have changed. Maybe you were embarrassed about your first ones or some of the things that you did in your first series. But now, now you're totally different. And what opportunities have shown up that you didn't expect because you just dug-in and started doing the work?

Tibor Nagy : 

Yeah, absolutely. I think one of the biggest things I would mention, and I talked about this in my 50th episode, so I did a summary. It's coming out tomorrow, you know, building my network. So for me, that was the biggest thing, right? So we also got in touch. And I really appreciate this opportunity. You invited me on your podcast. So, as you start podcasting, you know, you start building your network so you can build your business network, but you can also build just you know, friendships and and other kind of networks, right? And so before I started the podcast, I felt really isolated, right? Excuse me. So I, you know, had the website and I wasn't really sure how to approach people or for what reason or with, with what reason to approach people. So, you know, as I look at the podcast, it really gave me this opportunity and space. I look at it as a space that I created on my own, where I can invite people and connect with them. Right? So basically, what I wanted to do when I started the podcast was creating content. And this interview format was appealing to me because you know, first of all, it gives you this opportunity to connect with others, to learn from others, and also share information that people can learn from, right? So it's a win-win-win situation. And so you create this space where you can invite people. So yeah, and I also found that, you know, I wanted to give myself the chance like creating myself the chance an opportunity to connect with others and not just waiting for something to happen, like, you know, somebody will stumble upon my website and send me an email, invite me to a speaking engagement or whatever. Like I wanted to be proactive and create this opportunity to connect with others provide value and stuff. So I'm not sure if I'm answering the question. Yeah.

Steve Brown : 

You are, but I'm, I'm smiling because after I get off these conversations, I have this energy. And it's, for whatever reason it's fulfilling and, and I realized: so I'm the guy if you have four or five guys sitting around and we're maybe we're drinking beer or something, I'm the guy that doesn't talk very much, right? Because someone's more obnoxious or someone's really witty, but I'm like, a little more introspective, and I hang back a little bit and I might chip in. But after people go, what's wrong with Steve? Why didn't he talk? It's like, well I was trying to get a word in, but you guys wouldn't shut up, right? And what I realized was that on a conversation like this, I can sit, first of all I get to talk too, but think about, when's the last time outside of this, that you sat down with someone and really had an interesting, in-depth conversation without the kids running up and interrupting, without them checking their phones, without the clients coming in or employees or, or whatever?

Tibor Nagy : 

Yeah.

Steve Brown : 

This is the only time I get to really connect and learn cool stuff from cool people. And, that's what I love about this the most, but I also love the point that you're making: instead of just putting up a website and then sitting and waiting, like, throw a fishing line in and and just waiting, until someone swims up to the boat and goes, "hey, can we talk about what you do for me." Right? You can't, you can't do that. You got, you have to do the work. You have to introduce people to other people. And that's what we're doing here is like, I value Tibor and what he has to offer and so you're that guy, I would like put my arm around you at the party and walk over to someone I value and think is important. I go, you need to meet Tibor. He's interesting. You got to talk to him. That's what we're doing here.

Tibor Nagy : 

Yeah.

Steve Brown : 

And people get value from that. People love that.

Tibor Nagy : 

Yeah, yeah. It's such a huge medium. And yeah, in Europe, it's it's a little bit different, but I think it's gonna it's gonna grow.

Steve Brown : 

Yeah.

Tibor Nagy : 

And yeah, you said it's so well, it's it's all about, you know, building this network and, and connecting and so I'm really much focusing on this community building now. Especially, yeah, because of the Coronavirus, I started to release more episodes. I have a Facebook group, for example. Yeah.

Steve Brown : 

Most every day for the last 10 years, I've worked with business leaders such as you. And there's this common conversation that I've had over and over. And it goes a little like this, "Steve, I see other brands excelling online, and I feel we need to do the same because my customers are expecting it of us. I'm not sure where to start. But I think we need to redo our website. What's the best way to approach this?" And this is why I wrote my book, The Golden Toilet, Stop Flushing your Marketing Budget into your Website and Build a System that Grows your Business. It's a book designed to empower my business leaders so that they have the words and the proper expectations to communicate what it is they really need and get what they really need, instead of something that's sold to them. It puts them in a position of confidence and clarity. And so to get this book, it's a great read, you can go to Amazon, get it there, or you can go to thegoldentoilet.com and click on "Get Your Copy." Now, back to our conversation. Well, I'm gonna interrupt I'm sorry, but—

Tibor Nagy : 

Yes.

Steve Brown : 

You said building, so this is an excellent segue. Because in your language that you talk, you talk about, "I wanted to design buildings." Okay, I want to design these things that changed and improve the world. I—technical engineering. And one of the things I admire about your system is simply, you virtually had designed a beautiful platform. You have all this beautiful technical engineering in your system of recording, promoting, and publishing your, your podcast and your content. You have, also you've, I'm amazed at all the connections and follows and likes of a group you've designed and built. Talk to us about that.

Tibor Nagy : 

Yeah, absolutely. So my facebook group is is the Mindset Nation Community. So I use the Facebook group as a, as a community to leverage, or not to leverage but to connect with my listeners. So I invite listeners and also guests. So as you mentioned, you know, I have a guest, I invite him or her into the group, and I connect guests and listeners so we have the chance to connect in the group. Like, me as a host, and the guests, and my listeners. So, that's, that's a that's a cool thing and and that's, that's how I look at the Facebook group. When it comes to systems, yes, podcasting systems, I put some systems in place when it comes to, for example, you know, scheduling guests and interviewing people. So you know, I have email templates that I created to invite people, to confirm a guest, to send out reminders that, you know, we have an upcoming recording. So I have everything in place when it comes to, you know, inviting guests and communication with guests, or with potential guests. So I can, you know, just copy paste something and send an email and it's also really important that I'm getting to this place right now. Where I'm about to hire a virtual assistant, like a need to support me with administration. And you know, when I have this system, I can just simply hand it over to my virtual assistant and it's, you know, I have the workflow like step number one, send an invitation. Step number two, you know, confirm the guests. Step number three, I don't know, schedule the guests. So I have these step-by-step systems. So you know, when it comes to guests for example, I have different channels. Like channel one is inviting someone on the show that I really want to have on the show. Channel number two is application form. When someone is reaching out to me to, that they want to be on the show, I send them this application form that they can fill out. And you know, based on that application, it's much easier for me to filter out people, which is also for for time sake. Like, you want to you want to save time you want to optimize the systems and the question is, you know, because after a couple of months, I realized that you know, I was hanging around in Facebook groups, podcast, you know, podcast host and guest connection groups. Also on not Spotify, sorry,

Steve Brown : 

Spot a Guest, yeah.

Tibor Nagy : 

Spotaguest.com. And I was just putting my podcast out there and a lot of people were reaching out. And I was like, how can I then, you know, filter out people or make it easier for me to, to know that they are a good fit or not? Because, unfortunately, some people don't care if they are a good fit, they just want to be on some kind of a podcast, you know? And so, you know, it can take a lot of time to go through those applications. So how can you make it simple and super easy to to decide if they can if they are a good fit for the show? Yeah,

Steve Brown : 

It's a great example. So what Tibor is, to—so for those listening. In my book, I talk about marketing automation, and how marketing automation can empower you to communicate better, reduce friction, to be more impactful, to make the experience of interacting with you, more human. And what you just described, so well, is it possible perfect example of a great application of one man, creating a system using the technology of our day—marketing automation—to provide a great experience and, even bigger, when this virtual assistant comes on, empowering that virtual assistant to be successful from day one, instead of them trying to fumble, bumble along and be frustrated and think they're failing you.

Tibor Nagy : 

Yeah, yeah.

Steve Brown : 

That's huge. All these, this engineering design that you've done. That's beautiful.

Tibor Nagy : 

Yeah, thank you so much. And yeah, first of all, also, like you said it so well like, motivating those virtual assistants or supporting them. But also, like if you you know, hand over a not-working system, like, you have to pay a lot more hours because they are struggling with figuring out what to do, you know, how to do it. And when you have the system in place with the workflow, you can just hand it over and it's simple, it's understandable. And you know, you can reduce hours, and eventually you pay less. So you want to save time and money. I think that's, so what I do now before I hire anyone is you know, really to eliminate and optimize. So first of all, I optimize, and then I eliminate, right? So when I see something is not needed in the system, I just simply eliminate that, you know, element, right? And so I optimize before I outsource, because if I don't optimize the system, and I outsource them, they have this, you know, not, you know, perfectly working system and they can waste a lot of time with figuring out what to do how to do. The question is sometimes, when Is it ready? When is the system ready? I have, I have, I have, I think I optimized my systems. Now that I saw yours, I'm not sure. But actually, yeah, so it can be outsourced. So before I think, so I've been, you know, just playing with this idea of outsourcing for a while. And so before I outsource, I want to optimize and have the system. Yeah.

Steve Brown : 

You know, when I'm, I'm evaluating. So, here's the lesson that I'm learning in the podcast production. This conversation is the easy part. If you so if you can have a good conversation that that, well, there's a whole lot there as well. But now that we, we produce this carcass of content, if you will, and think of the American Buffalo and all the stories around how everybody's offended because the hunters would go, shoot the Buffalo. Take the carcass, the fur, throw it on a wagon and leave and leave the rest of it just sitting there rotting. And that that's really offensive, but that happens every day online. This is a carcass of content, if you will. But we're going to carve off a piece. And it's going to be used here, we're going to put the video on YouTube, and Vidyard. We're going to cut out snippets for promos, we're going to take, you know, we're going to take it and we're going to really optimize the utilization of this carcass of content that we're creating. And those become evergreen assets. And it means that instead of just letting it sitting there and rot, with flies buzzing around it, we're going to take it and polish it and put it in all these things that will be useful from today on.

Tibor Nagy : 

Yeah.

Steve Brown : 

And so now if we're expecting people to swim up to our boat, right? And they're wet and they they pull up and they almost, we fall out almost if they're, when they're pulling on the boat because they want to do business with us. If you've got 100-thousand pieces of evergreen content, working every day in some capacity in a video, in a podcast, in a blog, in a case study, and whatever, an email that just sat in that person's inbox, and a year later, they're finally going through and cleaning out everything and they click on it. That's how all these opportunities start to navigate their way to you. And your system's beautiful. And, and so I think that the value that you're offering the folks and this is what I want to talk about next is that the business folks that are listening, they're going well, what in the world would I do with a podcast? How is that going to transition into value for my business? But now we're in this this pandemic thing I even hate saying that word but we're in this situation, basically where we've been shaken, if you will, to the realization that maybe the way we've been doing business, we really need to evaluate it and make sure that we can continue on in some way effectively. So what you're doing, and more I see a lot of the industry going in the future is, setting up coaching, training, online workshops. But the essence of those is not just the coaching piece. It's all of the systems behind that. And I think that's super interesting. Give us some insight on your thinking behind it, how you're approaching it, and how you would recommend others to think about it.

Tibor Nagy : 

Yeah, absolutely. It's a great question. So. Yeah, so the podcast itself, you know, first of all, I started a podcast because I wanted to spread my message, right? So as I mentioned, I talked about the personal development in the show. I went through this coach training program so I wanted to position myself as a thought leader I would say, in the online space. So I'm very much focusing on the online space. I'm not really doing anything locally here in Hungary right now. So I'm really focusing on online space. And so I wanted to build my presence, right? So the podcast serves this aspiration. Basically, I wanted to build my online presence, you know, besides the network that we talked about, I wanted to position myself as an expert, you know, build my credibility by talking about different and specific topics like mindset, entrepreneurship, personal development, and you know, the way you position yourself is is is through your content, right. So video, audio, written content, articles, different ways of producing content, because people will perceive you through those content online. Right? So you are sharing something and they will see, oh, this guy's talk is talking about mindset. This is some kind of, you know, expert in mindset or might be some kind of an expert in mindset. This is what people see on think, right? This is an interesting thing what people perceive. So this perception online is, is just like anything else, like, you know, you know, they see an Instagram profile or a LinkedIn profile. So you want to make sure that, you know, or a website I think it's, it's all these things are really important and I think you would agree with me on this, like, like, this is your first impression when someone looks at your profile or your website, it's really important. But back to the podcast, I was really missing this opportunity of, you know, building my presence and, and building this credibility online. And that's why I chose the podcast. And, you know, connected to the services and the online course. coaching services. What I do is, for example, I provide podcast mentoring services now, but I don't do it one-on-one, right? I do group training. I provide group mentoring because you want to leverage your time, right? And so you can, with a group coaching program you can also you know have more people, you can have a reduced price because one-on-one mentoring is more expensive than a group coaching program. And then you can have more people. I think it's more fun also like having, I mean, four or five people, six people in your group and you know, going through a program and and yeah, group coaching is one of the format that I was focusing on. And also online programs and online program is simply, you know, you have a you have a knowledge, you can put it together into an online program. So let's say podcast mentoring, you know, instead of just going in, instead of just having a group coach, a group, a live group, so to speak, I could, you know, have that content and put it into an online program. And there are some platforms that you can use to build an online program. And then afterwards, you can, you know, sell that online program instead of always being there live with with a group of people. So I want to combine those two in the future because I like interacting with people and you know, teaching people and helping them. But I also want to, you know, leverage my time and and mainly my time, I would say, with online programs. So that's why, I was thinking about not just thinking about I'm working on an online program for the future. So that's gonna be an online podcast mentoring program. And it's basically how to launch your podcast from scratch and building those systems and everything. You know, that I put together. So, yeah. And podcasting is is really as a content marketing strategy, I would say it's a long term strategy, as you mentioned, you know, I'm producing those contents, like I have 50 interviews, and 16 or 17 solo episodes, but those contents are going to be there in the future as well. And, you know, maybe one year from now, someone will stumble upon one of my, one of my episodes, and they will, you know, hear about my website and they will check out my website. So these contents are working for you. What's important is really building the momentum and especially from the beginning, it might be a little bit you know, difficult or you might feel a little bit demotivated or something like that. But you have to have this in mind that, you know, really, it's gonna serve you in the long run. So, maybe it's one year from now, three years from now someone stumbles upon you podcasts and they find your services and websites. So, you know, I have 50 episodes, I could stop podcasting, because that's already, quote unquote, a huge amount of content. But actually podcasting for me is really something that I enjoy. So when I teach people about podcasting, I always start with the why, right? So you want to, you want to get clear on why you are doing it. And so I had this deep desire to really help people with the content with the topics that we talked about, you know, the things that I mentioned, for example, confidence and overcoming fears. And, you know, when I imagined that, you know, someone listens to one of my episodes, they can just, they can change. So they, the episode changes their lives, right? So that's, that's what I imagine. So, I enjoy doing this. And as I mentioned, it's a weird call. It's a medium that you can use to spread your message, knowledge, information, whatever it is that you want to share. So, yeah, I'm, I hope I'm answering your questions around coaching services. And

Steve Brown : 

Now, you are. And, you know, I'm thinking of the folks that are listening. So, you know, what kind of guests would I have? What what would we talk about? Is like, that's the easy thing. There's so many things you can talk about. Talk about some of your guests. Talk about some of your surprise conversations.

Tibor Nagy : 

Yeah, yeah, that's a great question. So I, you know, I had different guests. I'm always, I'm always asking myself, am I niching down enough? So, you know, we have this concept of niching down, you want to focus on your target audience and niche down until it hurts. I have—I have a podcast you know, it's called Mindset Horizon. And the mission of the show really is to empower impact-driven entrepreneurs, thought leaders, coaches and visionaries, which means that, you know, even if it's a personal development podcast. So, I'm in the educational and self improvement category on iTunes, but it's also a business podcast, not really, but the topic, the personal development topics, we are always referring to entrepreneurs, right? So entrepreneurs, you know, experience fears, experience struggles, experience difficult, limiting beliefs. We are pushing our limits, right? So we want to step out of our comfort zones all the time. And so that's why when we talk about, you know, belief systems, self talk, we want to refer back to entrepreneurs, what they experience, and what I focus on is really aspiring entrepreneurs, right? Because that was my own experience, you know, I transitioned and I and I wanted to start my own thing, but also entrepreneurs in general. So, you know, some of my guests were really, for example, an interesting person I really liked that conversation was Dr. Benjamin Hardy,, a best selling author of the book Willpower Doesn't Work. And he has a new book, it's called Personality Isn't Permanent. And we talked about identity and, and and how your future self, how your your futures, how your vision about your future self actually influences your identity in the present moment. And he has a TEDx talk. And he talks about this, right? So he talks about entrepreneurs specifically, like how your future self will define your, your current self in the future and how you will actually act and behave based on that identity based on that future self in the present moment. So—

Steve Brown : 

If you if you ignore your past self.

Tibor Nagy : 

Yeah, yeah.

Steve Brown : 

I remember one day I was sitting and I heard some people talking about ROI Online. And they were talking about it like, it's going to be around forever, and how it's going to help their business, you know, and I was overhearing this conversation. And I realized how they saw the value of ROI. But me knowing all the uglies, you know, knowing our, my history, I was really convicted that I need to see the same thing, not limit my beliefs. And so the point you're making is huge.

Tibor Nagy : 

Yeah, yeah. Absolutely. So, yeah, thanks for sharing that. So that conversation was, you know, made me realize that I want to go deeper into behavioral neuroscience. So either with the podcast, or behavioral psychology or either with some kind of a study. I was like, so I'm fascinated with these topics. For example, you know, habits, behaviors, identity, confidence, and everything connected to entrepreneurs, because I think entrepreneurs are exposed to more of those, you know, insecurities and fears. Because you're starting something from scratch, most of the time. <aybe you transition like me from a completely different field, to something completely new. And I was just, you know, facing, yeah, so many things like my family didn't understand what I was doing and people didn't understand and, you know, you just, you just, you know, have to somehow handle those situations. Like, I think one of the biggest things that hold people back a lot of times for starting something on their own or chasing their dreams, is really what other people will think of me like the fear of what other people will think of me. That was huge for me. I think that's huge for a lot of people like we just care too much about what others, or how others perceive us, or what they think, if they, if we are successful or not. So, yeah, we are go going deeper into this stuff. But you know, that was one person that really captivated me as I was like, he is one of my role models. So he's a TEDx speaker, and he talks about the things that I want to talk about in the future on stage. So—

Steve Brown : 

Tell me his name again.

Tibor Nagy : 

Dr. Benjamin Hardy, Dr. Benjamin Hardy. And, just one thought to this, Steve, which is, you know, three years ago, I really, when I had this kind of like vision, right? When I decided to start something on my own. So that was a decision and I had this vision and I had this vision of my future self. And so that's that's exactly what Dr. Benjamin talks about. Sorry, Dr. Hardy talks about: that you have this vision and you start acting based on that vision and you start acting or taking action steps towards that vision. And you know, it can be, it can be, it can be a business goal, it can be an identity goal, it can, it can be different things, but you act, you start acting towards that vision. So, that's what I did. And, you know, you know, if I see myself five years from now, I'm a, let's say, I don't know TED speaker, TEDx speaker, you know, I know what to do today in order to move towards that vision, right? I know that I you know, have to work on my speaking skills or whatever it is, but then we are talking about skills and stuff. Or, or whatever my, my, my, I don't know what, that came to my mind. So anyway, so that's, that's, that's the that's the vision. So if you have a vision, you basically start acting on on that in the present.

Steve Brown : 

I love it. So Tibor,

Tibor Nagy : 

Yeah?

Steve Brown : 

Those that have been listening, they want to learn more about you, maybe reach out, be a part of your group, maybe want to want a little mentoring on their podcast idea. How can they get ahold of you?

Tibor Nagy : 

Yeah, thank you so much. So the best way to go is mindsethorizon.com. That's my website. And you can find my social links there. I'm on LinkedIn, Facebook, and Instagram, and also my Facebook community, the group: Mindset Nation. It's called The Mindset Nation community. You can go to mindsethorizon.com forward slash mindset nation, and then it will redirect you to the community.

Steve Brown : 

All right, so one last question. So Tibor, the beer. Is the beer in Germany better or Hungary better? Where's, where's the best beer?

Tibor Nagy : 

I really like German beer. So I would say it's better in Germany. Yeah. And I'm also fine with that. Because, you know, I consider myself as an international person. So, yeah. Especially as I went through this coaching, you know, I really expanded my horizons in terms of, you know, yeah, beer, in terms of beer and having a lot of beer. Yeah, so yeah, German beers. Have you been to Germany.

Steve Brown : 

Yeah, that's where, wo growing up in Texas and then we'll get off here, but growing up in Texas, I thought, I thought chicken fried steak, when you go out to eat. If you order a chicken fried steak, you're safe. Okay. And I'd be real proud of myself if I if I ended up not by choice in a Chinese food restaurant and I think I'm really stretching to order sweet and sour chicken. I mean, I wouldn't do it, I really push the limits. And so I ended up in Germany and I realized: oh, they don't have Coors Light. And, and and so one day I'm, I'm at the restaurant. So I'm order, and beer is cheaper than water, or coke or whatever. So, that'd be stupid not to order the beer. "So do you have Coors Light?" "No." Okay, so they don't have any the typical Miller Lite, Budweiser. I don't even know how to pronounce it. Just bring me one that I drink. I drink and I'm going, "Oh my gosh, where have you been all my life? This is delicious." Right? And I just my life had been changed. Then we go to the next town. And I've written down that name of that beer and I'm asking them in the next town, "do you have this beer?" And they don't even know about it or they hadn't heard of it or whatever. Okay. So then I had to do what? I got to really stretch and try something else I don't know. And they bring me that beer and is like, "Oh, where are you been all my life? This is awesome." And so finally I realized I'm real fast learner about the fifth town. Just bring me whatever you recommend. It's like, amazing.

Tibor Nagy : 

Yeah.

Steve Brown : 

That's why I fell in love with beer.

Tibor Nagy : 

Yes. Meet you in Germany for beer. Yeah. Next time.

Steve Brown : 

That's funny. Tibor.

Tibor Nagy : 

Yeah. Thank you.

Steve Brown : 

You've been a great guest. This has been an interesting conversation. Thanks for tolerating me and my comments. But, folks, check out Tibor. Thank you so much Tibor.

Tibor Nagy : 

Thank you so much for having me on. It's been a pleasure.

Steve Brown : 

All right. That's a wrap. Thanks for listening to another fun episode of the ROI Online Podcast. For more, be sure to check out the show notes of this episode. And feel free to connect with me on LinkedIn where we can chat, and I can help direct you to the resources you're searching for. To learn more about how you can grow your business better, be sure to pick up your copy of my book, The Golden Toilet at—surprise—thegoldentoilet.com. I'm Steve Brown, and we'll see you next week on another fun episode of the ROI Online Podcast.