On this Feature Friday episode of the ROI Online Podcast, Steve talks with Loomly CEO, Thibaud Clement, about using social media to boost your brand and why consistency beats creativity every time.
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Thibaud has an advertising background. Having worked for L’Oreal managing 5 brands for them, he learned how to manage social media preparation, production, and posting mostly using spreadsheets.
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To make that job easier, he created and started a business that helps himself and other brands manage that process from start to finish. Loomly not only helps develop post ideas, but it manages everything in an approval workflow, helps you create and manage ads, and so much more.
Social media has the power to help build your brand, but only if you’re posting consistently over time and using it to build your story. A one-time post, even if it goes viral, can’t compete against persistent posts over time. Even if you don’t use Loomly, Thibaud has advice for creating a posting calendar and workflow to do this for yourself.
Thibaud and Steve discuss:
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You can learn more about Thibaud here:
https://www.linkedin.com/in/thibaudclement/
https://www.loomly.com
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
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