[Feature Friday] Mike Verret on Why a Razor-Sharp Story Matters: The ROI Online Podcast Ep. 67

What’s the easiest way to attract customers to your business? Tell them a story they can’t turn away from. 

In this Feature Friday episode of the ROI Online Podcast, consultant Mike Verret talks about how to tell an engaging story that differentiates your business by better understanding your audience.

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Mike is the Principal of Verret & Associates–a marketing consulting service for small businesses that want to grow. He has 20+ years of experience in marketing and believes that by getting back to the core of why you started your business, you can unlock the message that will bring customers your way.

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People pay attention to the stories you tell when they see themselves playing a role in it. That’s why understanding how your customer thinks and processes information makes your stories more powerful—and increases your close rates. Talking to your customers doesn’t have to be difficult, it’s as simple as connecting your ideas to the people you serve.

Among other things, Mike and Steve discussed:

• How and why Verret & Associates started 
• The trick to telling a razor-sharp story 
• Why a professional outsider’s perspective can help your business thrive 
• How to succeed in a world where consumers call the shots
• What your customer is listening for and why it’s important for you to know it
• The importance of having a human and conversational perspective

Listen on your favorite podcast network:

• Apple

Also available wherever else you get your podcasts.

You can learn more about Mike here:
Follow Mike on LinkedIn 
Send Mike an Email