As much as you’d like to deny it, consumers make buying decisions based on how an organization treats its employees.
People are now more likely to see and therefore care about the people behind your brand. In this Feature Friday episode of the ROI Online Podcast, CEO Bryan Adams talks about why it’s essential to tell the truth about your company so you can attract people who are a perfect match for your business—and repel those that aren’t.
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Bryan Adams is an author, CEO, and Founder of Ph. Creative, a full-service employer brand communications agency that helps you sell the truth and change the way people think about your company. He’s made it his mission to make his client’s lives easier and more effective.
Listen To This Episode ⬇️
People say your core values, culture, and beliefs are revealed when put under pressure—and it’s safe to say we had adversity in 2020. Who you said you were and how you acted as a company this past year are probably the best research and the best proof that you are who you think you are. What does that make you and your company?
Among other things, Bryan and Steve discussed:
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You can learn more about Bryan here:
Follow Bryan on LinkedIn
Learn more about Ph. Creative here:
https://www.ph-creative.com/
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Give and Get by Bryan Adams and Charlotte Marshall
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