If ChatGPT Recommends You, You Win
“I found you on ChatGPT.”
That’s what she said when she picked up the phone. No clicking through pages of search results, no scrolling through ads. She went straight to ChatGPT, asked for help, and it gave her a short list. ROI Online was on it.
That’s the shift—and it’s massive.
We’re leaving the era of search engines behind. We’re entering the age of chat engines.
Instead of sifting through links and digging through websites, people are now simply asking questions in a conversational AI interface. And in return, they’re getting answers — direct, distilled, and personalized. Not a list of companies. Not a catalog of marketing fluff. Just the right recommendation.
If you want your business to stay visible in this new landscape, you don’t just need a better website.
You need to become the answer to your ideal customer’s most urgent question.
And that starts with one thing: your One Clear Offer.
Before we dive in, if you want the full conversation on how AI is flipping the script on search and referrals, watch the YouTube episode of AI Made Simple here. It unpacks the mindset shift and practical moves businesses can make to show up in AI-driven recommendations.
From “Get Me Found” to “Get Me Recommended”
For years, business owners have asked the same question: “How do I get found online?"
And the usual answers? SEO. Paid ads. Optimized blog posts. Keywords.
But that game is changing. Because AI isn’t playing by those same rules. Tools like ChatGPT don’t return a list of search results — they deliver one answer (maybe two or three, max). And to make that recommendation, they pull from dozens of different sources:
Your website;
Customer reviews;
Online mentions;
Blog content;
Press features;
Reddit threads;
Directories; and
Testimonials.
And more importantly—they synthesize those signals into a recommendation that makes sense for what the person is actually asking. Not based on your ranking. Based on your relevance. Based on your trustworthiness. Based on how well your offer matches the need.
In other words, if you’re not clear, helpful, and human? You won’t make the list.
So… What Do You Actually Control?
Here’s the kicker: Only about 35% of what influences AI recommendations is under your direct control.
Things like:
How you position yourself on your website;
What kinds of questions you answer in your content;
How clear your messaging is;
Whether your tone is empathetic or robotic; and
If your site speaks to what people are really feeling.
The other 65%? It’s made up of reviews, third-party mentions, blogs, articles, and what others are saying about you. In short—the story people are telling after they experience your business.
But here’s the good news:
If you nail your 35%, you start influencing the 65%.
When you’re crystal clear on who you help, the problem you solve, and how you solve it, you make it easier for customers to share your story, leave useful reviews, and describe you in the same language AI is listening for.
The Power of Your One Clear Offer
Most business websites fall into the same trap:
Generic headlines. Laundry lists of services. “We’ve been trusted since 1992.”
But that doesn’t help anyone — not your visitor, not the AI trying to recommend you, not even your own team.
What does?
A One Clear Offer that speaks directly to the problem your ideal client is feeling. Right now.
It might sound like:
“When a customer threatens legal action, we help you respond wisely — not just react emotionally.”
“When your roof fails unexpectedly, we guide you through the fastest, fairest fix possible.”
“When your project is stalled by legal red tape, we help you cut through it with confidence.”
That’s the kind of clarity that breaks through the noise. That gives your team direction. That tells your client: “This is the one. They get me.”
Your Website Should Feel Like a Conversation
Think of your website as a conversation, not a brochure.
It should guide visitors the same way AI does:
Answer the questions they’re too stressed or embarrassed to ask;
Name their problem better than they can;
Show them they’re not alone; and
Offer a next step that feels calm and doable.
That means including things like:
Empathy-driven headlines;
Real-world scenarios (“what to do when a customer threatens to sue”);
A “Before You Call Us” guide;
FAQs written in human language; and
Content that mirrors the buyer’s journey (not your services menu).
Because here’s the secret: People don’t want to be sold to. They want to feel understood.
And when they do, they buy.
You Don’t Need to Do This Alone
Most of us are way too close to our own business to write clearly about it. That’s where AI can help—not just with writing content, but with asking the right questions to get you to your One Clear Offer.
Tools like the One Clear Offer GPT walk you through a simple, voice-based conversation that extracts the gold from your head and turns it into a strategic message that works across:
Your website;
Your blog;
Your social posts;
Your email campaigns; and
Your sales conversations.
It helps you create what we call an “AI-ready content flywheel.” And once that’s spinning, the AI tools people use—ChatGPT, Gemini, Perplexity, even LinkedIn and YouTube—start seeing you as the best match.
You’re Closer Than You Think
If AI is going to be the assistant, researcher, and decision-making partner for your next best client—the time to get recommended is now.
You don’t have to game the system.
You just have to be the clearest, most helpful, most trustworthy version of your business.
Start with your One Clear Offer.
Everything else will follow.
Ready to Turn AI Curiosity into Capability?
If you're serious about turning AI curiosity into confident action, bring in Steve ROI Brown. His AI Made Simple Workshops don’t just educate—they equip your team with the tools, mindset, and clarity to put AI to work right away.
No fluff. No overwhelm. Just real traction.
