The ROI Online Podcast

CEO Kurt Philip on Converting Customers For Your Online Business: The ROI Online Podcast Ep. 85

Written by Steve Brown | Mar 31, 2021 1:00:00 PM

Have you poured tons of money into your website only to have people come to your site without making a purchase?

In this episode of the ROI Online Podcast, CEO Kurt Philip talks about how he helps online businesses convert more customers from their existing website visitors.

Watch This Episode ⬇️


Kurt is the Founder and CEO at Convertica, which takes conversion rate optimization (CRO) off your plate in a done-for-you approach. Their specialists allow you to maximize revenue from your current search engine rankings or paid advertising campaigns on your Affiliate, Lead Generation, or eCommerce website. Kurt travels to speaking engagements and conferences around the world where he helps to further the science of CRO and exchanges emerging strategies with other industry leaders.

Sometimes as business owners we believe that having a great website is going to magically get us more traffic and convert customers. But it’s actually a combination of many tools and strategies that will make your online business thrive and maximize your revenue.

Among other things, Kurt and Steve discussed:

  • Kurt and Convertica’s backstory 
  • What conversion rate optimization is, how to find your current conversion rate, and why it matters for your company
  • How to stop focusing on making Google happy and start making your human customers happy
  • Examples of good funnel processes 
  • The minimal amount of traffic your website needs
  • How working remotely changed Kurt’s business and its culture
  • How Kurt would approach the conversion process for courses or teaching classes

Listen on your favorite podcast network:

Also available on all other podcast streaming services!


You can learn more about Kurt here:

Follow Kurt on LinkedIn

You can learn more about Convertica here:

https://convertica.org/

Read the books mentioned in this podcast:

The Golden Toilet by Steve Brown


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