On this episode of the ROI Online Podcast, Steve talks with Vinay Koshy of Sproutworth about content. Whether you’re blogging, making videos, podcasting, or creating content in some other way, what you put out into the world for free to help teach your audience will successfully grow your business over time.
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Vinay started out working for a nonprofit, moved into a for-profit SASS company, and finally decided there must be a better way and branched out into his own company, Sproutworth, which helps companies grow their influence and engagement on a budget. He also produces his own podcast: Predictable B2B Success.
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Too many companies overlook the success creating content—and putting it out there for free to help people—will bring them. One great way to do that, if you have the mindset of helping people, is by podcasting. If you’re just starting out, the advice Vinay gives people is to start with an interview-style podcast because it’s generally easier. The challenge is to not add to the noise but to be genuinely helpful.
Everything circles back around to the ideal customer. Don’t know how to build an audience? Find out where they’re hanging out online and meet them there. What guests should you have on your podcast? Talk to people your listeners would want to hear from.
It’s all about the relationships—technology is only an enabler. The business you’re in is a people business—no matter what. So long as you have a good enough why, work on creating lasting relationships, and giving away helpful, genuine content over a long period of time, you’ll find success in your business eventually.
Vinay works best with clients who are mission-focused, want to solve a problem in the world, and are relationship-oriented in the B2B space dealing with complex sales.
Listen on your favorite podcast network:
Also available wherever else you get your podcasts.
You can learn more about Vinay here:
https://www.sproutworth.com/author/vinay-koshy/
https://podcasts.apple.com/au/podcast/predictable-b2b-success/id1471935187
Read the books mentioned in this podcast:
Bluefishing: The Art of Making Things Happen by Steve Simms
Building a StoryBrand by Donald Miller
Marketing Made Simple by Donald Miller
The 4-Hour Workweek by Tim Ferris
Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.
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